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Digital-First Pay-TV: Four Takeaways
Martin Webb Pay-TV is going through a significant change as the market adapts to new consumption models and competitors. Operators have responded in a variety of ways, but so far, no consensus has …
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Converging Media Technologies, Continued
Jess Weinthal CTS Connects Summit 2021 Recap In November, we were proud to host the CTS Connects Summit for the second year. We frequently talk about the convergence of broadcast and digital workflow …
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What's Next For Media and Entertainment Technology in the New Roaring '20s?
Philip Voelker AI, automation, and aggregation: Three key media and entertainment technology trends capable of moving the needle It takes more than just a killer catalog or cutting-edge creative to …
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The Changing Needs and Expectations of TV Customers
How TV Operators can evolve to meet new customer demands and drive success The shift in how consumers watch TV The entertainment landscape and the way people watch TV has undergone a seismic shift …
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Global Advertising: the connected, collaborative ecosystem
Philip Voelker Turns out, global events present tremendous learning experiences for advertisers. In this business, thoughts about “agility,” “time-to-market,” and “personalization” are used every …
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A new ground game for broadcasters?
Philip Voelker The 2020’s have been a decade of big changes, but for broadcasters and MVPDs it’s already been a time of particular transformation. Last year saw the reallocation of C-band spectrum …
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How can political advertising keep pace with the 2026 race to every screen?
The 2026 midterm cycle is already putting pressure on political advertising teams. Campaigns are starting earlier and spending is accelerating as media plans stretch across broadcast, cable, CTV, and …
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Elevating Ad Management: 5 Strategies for Success
Philip Voelker A successful advertising campaign is more than the sum of its parts. That’s the goal, right? Campaigns need to justify themselves by delivering measurable results. That said, there are …
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Terrestrial Distribution for MVPDs?
Allison Olien Comcast Technology Solutions has a new “ground game” for MVPDs and content providers Allison Olien , Vice President and General Manager for Comcast Technology Solutions (CTS), is …
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Voice, AI, and the next fan engagement surface in sports
In a recent conversation with CTS, Vokol founder Mark Antal described how personalized AI audio could help sports organizations turn fan attention into stronger owned relationships. Vokol is an AI …
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