From hype to impact: Where AI is delivering real value in TV advertising Leaders from CTS, NBCUniversal, and Comcast Advertising show where AI is paying off in TV advertising: metadata, contextual ads, and measurement. Watch now.
Resources Skip to results submit filter toggle Markets Advertising Communications Content & streaming providers MVPDs & operators Sports teams & leagues Technology providers Formats Agreement Case Study Document Guide Infographic Newsletter Podcast Product Sheet Report Solution Brief Video Webinar Whitepaper From hype to impact: Where AI is delivering real value in TV advertising October 22, 2026 · 50 min watch Watch Webinar Media in Motion: Turning Industry Change into Customer Value August 25, 2026 · 32 min watch Watch Webinar The Evolution of Fandom - Episode 5: Keeping fans in the game October 09, 2026 · 45 min watch Listen to Podcast Scaling with confidence: How Active International accelerated traffic operations October 05, 2026 · 5 min read Download Case Study The Evolution of Fandom - Episode 4: Loyalty, membership, & the modern fan journey September 14, 2026 · 40 min watch Listen to Podcast Inside CTS's AI-powered video workflows at IBC2026 September 12, 2026 · 7 min watch Watch Video Peter Gibson on IBC2026 in under 5 minutes September 12, 2026 · 4 min watch Watch Video IBC2026 trends: AI, simplified distribution, and hyper-personalization September 11, 2026 · 7 min watch Watch Video VideoAI: Making video understandable at scale September 08, 2026 · 12 min read Download Guide The Evolution of Fandom - Episode 3: The rise of in-venue streaming August 18, 2026 · 44 min watch Listen to Podcast Evolving from stream concurrency to business logic August 11, 2026 · 7 min read Download Whitepaper Unlock more value from your content with AI-powered metadata August 03, 2026 · 2:13 min watch Watch Video AI-enhanced metadata management for video streaming and media workflows July 28, 2026 · 3 min read Download Product Sheet Load More
