Drive the most complex, high-performance advertising in the automobile industry
Automobile brands and their dealers are both in the business of selling cars; but their advertising objectives are much different. Car makers are very product-focused, driving excitement and interest around a new vehicle. Dealers build upon that focus with specific messages, tailored for their region, that highlights the ownership experience. It’s a complex advertising ecosystem that depends on Comcast Technology Solutions to simplify the internal and external processes that keep local, national, and global campaigns in the fast lane.