The Value of Centralized Ad Management with Cox Communications
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights!Weren’t able to join us live? Catch our session The Value of Centralized Ad Management with Cox Communications.
Complex workflows such as advertising don’t always evolve in a straight line, especially for established communications companies that expand and innovate over decades. As some processes are improved and automated, other important functions may not get addressed until the business needs become unavoidable. Cox Communications faced precisely this challenge.
In this session, Justin Morgan, Senior Director, Strategic Customer Development, Comcast Technology Solutions sits down with Cara Blake, Senior Manager, Media Operations, Cox Communications to discuss how their ad management structure has evolved, what led them to a reimagined, centralized solution, and how the benefits have streamlined operations and accelerated response times.