WHAT’S NEXT FOR TV ADVERTISING: FOUR KEY CHANGES THAT WILL DRIVE THE INDUSTRY FORWARD
TV isn’t going anywhere — it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices. TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change.
So, what do industry leaders think the marketplace will look like in the next five years? We asked, they answered.