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Tiered encryption solutions are becoming increasingly important to bandwidth monetization
Allison Olien, Senior Director Perhaps no one can appreciate the accelerated pace of change better than independent cable systems, many of whom can trace their businesses back to the “CATV” - …
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The growing demand for aligning ad delivery technology with marketing strategy
Todd Porch, Vice President, International A study conducted last year by the CMO Council found a growing trend among marketers to ensure their technology decisions align properly with their company’s …
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Making the most of your voice service
Allison Olien, Senior Director Since the launch of Voice over IP (VoIP), most providers have offered MVPDs bundled voice products, meaning that they sell voice services as an attractive white label …
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How important is service in ad distribution?
Jeff Swanson, Senior Director As the technology and business models for ad distribution continue to evolve, there’s a growing trend toward self-service. The convenience makes sense; you can upload …
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CE trends drive market demand for outsourcing video origination
Bill Calton, Executive Director, Finance It doesn’t seem that long ago that creating video content and originating it were closely intertwined, with few processes standing between a TV show and its …
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Today’s TV Requires an Assortment of Ways to Consume Content
Joanna Mullally In order to deliver today’s TV – an ‘every screen’ experience that lets viewers watch on whatever, wherever, and whenever it is most convenient – a media company needs to provide …
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Today’s TV Requires Integrated Video Business Models
Joanna Mullally As stressed in the last blog post about today’s TV, generating revenue is an absolute must and new technologies have provided media companies with more instruments to optimize …
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Today’s TV Requires Knowing Your Audience
Joanna Mullally All smart businesses know that they should know their customer… their likes, dislikes, habits, demographics, etc. Observing and acting upon this personal information permits them to …
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Today’s TV Requires a Strong Backend Video System
Joanna Mullally To sum up all the previous blog posts about today’s TV, media companies need to have the ability to improve their advertising, windowing, content discovery, and viewer relationships. …
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Simplifying your content management and distribution - the case for a single source file
Richard Buchanan Since 2010, “TV Everywhere” has become a technology, a process, a goal and a destination. We are all trying to get “there,” to the ubiquitous place where one file can be viewed on …
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