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Four Network Capabilities Essential to Ad Distribution
Patrick O'Connor The most critical aspect of any ad delivery vendor—besides full-service customer relations—is the capability of the network over which the ad assets flow. There is very little a …
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The Benefits of a Multi-CDN Strategy
Barry Tishgart, Vice President, Video Platform Increasing consumer demand for streaming video, online gaming, and downloads—along with growing expectations of quality of experience (QofE)—is causing …
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Use mpx to Efficiently Enter New Markets
Paul Brickel mpx makes it easy to deliver your video offerings to market. From linear streaming to OTT solutions, mpx provides all the tools you need to manage, productize, promote, and monetize your …
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Supporting a Multi-DRM Content Strategy
Paul Brickel Using Digital Rights Management (DRM) to secure and protect content means you have some choices to make. These choices, the ones you make in packaging and encrypting your content, have a …
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Unleash Digital Learning with MediaAMP
Joanna Mullally Much in the same way that premium television has moved beyond the living room in recent years, education has also undergone a similar transformation. Although teaching and learning …
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Considerations for the Move to Digital and HD
Allison Olien, Senior Director The old adage if it isn’t broken, don’t fix it is sage advice in many respects. However, applying this advice to technology upgrades can limit operations, …
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Simplify the Management & Monetization of Live Events
Joanna Mullally For media companies that frequently broadcast live events, such as sports games, the workflows for managing and monetizing multiple live events just got easier with the full suite of …
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How Comcast’s CDN Handles Traffic Spikes
Steve Lacoff Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, …
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A(nother) Guide to Ad Transparency
Renee Ingenito, Executive Director Transparency in advertising has been a very hot topic for the last few years, encompassing both financial and operational transparency. However, with many …
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Measuring the Immeasurable
JOSH ARENSBERG, VICE PRESIDENT Media technology is evolving so quickly that it’s increasingly difficult to take a clear picture of your content’s performance. To complicate things further, advances …
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