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Terrestrial Distribution for MVPDs?
Allison Olien Comcast Technology Solutions has a new “ground game” for MVPDs and content providers Allison Olien , Vice President and General Manager for Comcast Technology Solutions (CTS), is …
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Planning for the Future of Media Delivery
Steve Lacoff, Executive Director Can a content provider or programmer really “future-proof” its delivery model? It’s a pretty vague question, but asking the question internally isn’t so much about …
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VOD Syndication: an updated definition
Steve Lacoff, Executive Director Syndication is a term that continues to evolve along with the way consumers and content interact. Originally, it simply referred to the act of selling a piece of …
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Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies
Kevin Lemberg, Director, Ad Suite Do you wish you had more funds for a more robust media campaign? Do you want to explore ad tech, expand into digital, add more reach and frequency, or create …
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Centralize Production Services for Better Results
Renee Ingenito, Executive Director Every media asset has a specifically tailored role and goal. Even within the context of one brand, each campaign can have vastly different post-production needs or …
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Ad Distribution: The Performance Model
Renee Ingenito, Executive Director Advertising delivery is, at its core, content delivery and share many of the same overarching delivery pain points – such as the increased costs and complexities of …
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CDN Performance: The Content Delivery "Network Of Networks"
Ryan Durfey, Senior Product Manager Content delivery networks (CDNs) are well-established as a necessary component of today’s digital video delivery strategy. Closing the physical distance between …
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Dead Air is Not an Option
Joe Mancini, Director Product Management If you’re in the business of keeping eyes glued to screens, you are responsible for delivering to a lot more devices than just the living room television. …
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The New Ad Management? Meet me in the cloud
Josh Arensberg, General Manager The relationship between time-shifted viewing and advertising is shaped by the increasing power of consumer choice, and the need for processes that allow advertisers …
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Multi-CDN Optimization: The Importance of Measuring Each and Every Stream
Mike Gordon, Co-founder and CEO, DLVR Accurately measuring CDN performance for every stream is important – and the numbers prove it. One way a CDN competes for your video delivery business is by …
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