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Sports content, AI, and advertising: Lessons from 2024 and predictions for 2025
With 2025 well underway, it’s the perfect time to reflect on how the media and entertainment industry measured up to our predictions from last year . The verdict? Many of our experts’ forecasts were …
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Global Advertising: the connected, collaborative ecosystem
Philip Voelker Turns out, global events present tremendous learning experiences for advertisers. In this business, thoughts about “agility,” “time-to-market,” and “personalization” are used every …
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A new ground game for broadcasters?
Philip Voelker The 2020’s have been a decade of big changes, but for broadcasters and MVPDs it’s already been a time of particular transformation. Last year saw the reallocation of C-band spectrum …
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Channels are changing: Cloud-based origination and FAST
Linear television isn’t dead, but it certainly isn’t the same as it was even five years ago. As content delivery and consumption shift toward digital platforms, content owners and distributors find …
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Terrestrial Distribution for MVPDs?
Allison Olien Comcast Technology Solutions has a new “ground game” for MVPDs and content providers Allison Olien , Vice President and General Manager for Comcast Technology Solutions (CTS), is …
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Planning for the Future of Media Delivery
Steve Lacoff, Executive Director Can a content provider or programmer really “future-proof” its delivery model? It’s a pretty vague question, but asking the question internally isn’t so much about …
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VOD Syndication: an updated definition
Steve Lacoff, Executive Director Syndication is a term that continues to evolve along with the way consumers and content interact. Originally, it simply referred to the act of selling a piece of …
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Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies
Kevin Lemberg, Director, Ad Suite Do you wish you had more funds for a more robust media campaign? Do you want to explore ad tech, expand into digital, add more reach and frequency, or create …
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Centralize Production Services for Better Results
Renee Ingenito, Executive Director Every media asset has a specifically tailored role and goal. Even within the context of one brand, each campaign can have vastly different post-production needs or …
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Ad Distribution: The Performance Model
Renee Ingenito, Executive Director Advertising delivery is, at its core, content delivery and share many of the same overarching delivery pain points – such as the increased costs and complexities of …
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