How Comcast’s CDN Handles Traffic Spikes
Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, when spikes occur, the quality of an end-user’s streaming or download experience typically suffers. Live...
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Simplify the Management & Monetization of Live Events
For media companies that frequently broadcast live events, such as sports games, the workflows for managing and monetizing multiple live events just got easier with the full suite of mpx services. Using mpx Live Events, you can now automate the recording process by...
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Considerations for the Move to Digital and HD
The old adage if it isn’t broken, don’t fix it is sage advice in many respects. However, applying this advice to technology upgrades can limit operations, capabilities, and ultimately profit. Though the process of upgrading technology often seems costly and complicated, it frequently...
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Unleash Digital Learning with MediaAMP
Much in the same way that premium television has moved beyond the living room in recent years, education has also undergone a similar transformation. Although teaching and learning still primarily take place in the classroom, these two essentials of education can now take...
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What Does "End-To-End" Really Mean?
There is a barrage of marketing messages filled with claims of “end-to-end solutions” designed to help make your business successful. In a complex content ecosystem, everyone claims to be “end-to-end,” but what does this really mean to you and your business?
Dictionary.com defines...
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VOD - Monetizing Content From The C3 Window To D4
In a time not too long ago, monetizing content was easier. Linear content was broadcast, ratings were taken, commercials were aired, and money was made. In just a few years, monetizing content has become increasingly complex. Time-shifted viewing, video on demand (VOD), DVRs...
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Supporting a Multi-DRM Content Strategy
Using Digital Rights Management (DRM) to secure and protect content means you have some choices to make. These choices, the ones you make in packaging and encrypting your content, have a direct impact on the devices that ultimately play your content. To reach...
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Attracting “Cord Nevers” into the Pay TV Ecosystem
Pay TV providers have experienced transitional shifts, predominantly over the last five years, as consumers change how they watch their content. Internet video has redefined how consumers get content and has spurred the cord cutter and cord never segments. These groups of consumers...
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Use mpx to Efficiently Enter New Markets
mpx makes it easy to deliver your video offerings to market. From linear streaming to OTT solutions, mpx provides all the tools you need to manage, productize, promote, and monetize your content. Spinning up a new service may seem daunting at first, but...
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The Benefits of a Multi-CDN Strategy
Increasing consumer demand for streaming video, online gaming, and downloads—along with growing expectations of quality of experience (QofE)—is causing content owners and distributors to rethink their content delivery strategies. The leaders in online delivery have discovered that blending multiple CDNs will provide their...
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Four Network Capabilities Essential to Ad Distribution
The most critical aspect of any ad delivery vendor—besides full-service customer relations—is the capability of the network over which the ad assets flow.
There is very little a distribution partner can do for your advertising needs without a robust and reliable network to...
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Protect Your Pay TV Content and Monetize Every Window
As the cloud continues to expand the boundaries of premium television services, it is also creating numerous monetization opportunities for pay TV operators. The second part of our four part series called Pay TV 2.015 addresses the importance of content protection when it...
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Trainer’s Corner – mpx Media Availability Windows
mpx makes it easy to manage media availability. You might recall our recent post called “Automatic Availability Windows” about automating media availability management. This post also highlighted the power of mpx’s validation rules as they apply to single or multiple availability...
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