Podcast

The Evolution of Fandom podcast series

This podcast series, hosted by Kyle Eichman, explores how technology, media, and culture are transforming fan engagement.

Table of Contents

About the series

The Evolution of Fandom explores how the relationship between sports organizations and their audiences is changing.

Each episode features industry leaders unpacking new approaches to fan engagement, challenging traditional thinking, and sharing what’s next for teams, leagues, and media companies.

New episodes are released exclusively on the CTS website before they’re available anywhere else.

Subscribe now to get first access and stay ahead of what’s next in fan engagement.

 

Podcast episodes

Please note that the views and opinions expressed by the panelists are their own and do not reflect any official policy or position of Comcast.

Episode 1: Social media in sports

 

As fan behavior shifts and digital noise grows, this episode breaks down how organizations can uncover authentic fan signals and turn insight into smarter engagement, stronger strategy, and real business impact.

 

In our first episode, Kyle Eichman is joined by Rhys Ryan, CEO of Ekkobar, to explore:

 

  • Why social media now extends beyond marketing, powering fan engagement, sponsorships, and broader business strategy
  • The difference between social analytics and true social intelligence, and why deeper insights matter
  • How to identify authentic fan signals amid AI-generated content and digital noise
  • How to turn social conversation into action across content strategy and sponsorship alignment
  • How teams, leagues, and brands can leverage social media as a revenue driver, not just a reporting tool

 

Listen now to learn more!

 

Frequently asked questions

Stay ahead of the trends shaping the future of sports, media, and fan engagement.

  • Hear directly from leaders across sports, media, and technology
  • Explore how fan behavior is evolving from passive audiences to active participants
  • Gain insights on monetization, data, and community-driven engagement
  • Understand what’s next and how to prepare your organization

  • Sports marketing and digital leaders
  • League and team executives
  • SportsTech innovators and operators
  • Brand partners and media professionals

New episodes are released on the CTS website first.

Both. Each episode blends strategic insight with practical discussion of the technologies, platforms, and data models enabling modern fan engagement, making it valuable for both business and technical leaders.