Search

Blog

Taking Control of Regionalization with SCTE 224

Andy Warman Media and entertainment companies around the world deliver content to all screens that spans multiple time zones and regions. To create a more compelling viewing experience and keep …
Read more
Blog
Blog

MVPDs: Down-To-Earth Distribution For Rural Areas

Phil Voelker Multichannel video programming distributors (MVPDs) in smaller, rural areas have more options than ever before to stay competitive – including creative approaches to their media delivery …
Read more
Blog
Blog

Political Advertising: the race to every screen moves fast

Phil Voelker If there’s one thing that’s self-evident in this U.S. presidential election year, it’s this: political advertising moves fast.   "For agencies representing the vast number of campaigns …
Read more
Blog
Blog

Relationship Advice for Strong Media Technology Partnerships

JOSH ARENSBERG, VICE PRESIDENT Great content delivered through an extraordinary viewing experience is the key to lasting audience love, and the primary mission of every content provider. To maintain …
Read more
Blog
Blog

Four Megatrends That Will Shape Your Media Technology Strategy

JOSH ARENSBERG, VICE PRESIDENT It almost goes without saying that staying ahead of the current trends in media technology is imperative to success. As a 25+ year media and entertainment veteran, I’ve …
Read more
Blog
Blog

Ad creative production: Centralize or decentralize?

The shift from traditional advertising models to more diverse, digital-focused strategies has brought brand marketers to an interesting crossroads: the choice between centralized production, which …
Read more
Blog
Blog

Managed Terrestrial Distribution gets more channels, more HD, and more value to customers and operators alike

It’s been three years since MVPDs accommodated the big 5G spectrum reallocation, and three years since we started helping companies to answer the question, “what would it look like to move our …
Read more
Blog
Blog

Global Advertising: the connected, collaborative ecosystem

Philip Voelker Turns out, global events present tremendous learning experiences for advertisers. In this business, thoughts about “agility,” “time-to-market,” and “personalization” are used every …
Read more
Blog
Blog

A new ground game for broadcasters?

Philip Voelker The 2020’s have been a decade of big changes, but for broadcasters and MVPDs it’s already been a time of particular transformation. Last year saw the reallocation of C-band spectrum …
Read more
Blog
Blog

Channels are changing: Cloud-based origination and FAST

Linear television isn’t dead, but it certainly isn’t the same as it was even five years ago. As content delivery and consumption shift toward digital platforms, content owners and distributors find …
Read more
Blog