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Video Trends Vlog Episode 6: On Virtual Channels
MIKE DIFERDINANDO Content providers and programmers are always on the lookout for new ways to monetize their content. Non-linear, on-demand streaming experiences may seem to dominate the …
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Q&A with Allison Olien: How today’s opportunities can be tomorrow’s foundation for MVPDs
Allison Olien, Vice President and General Manager for Comcast Technology Solutions, collaborates with MVPDs and Content Providers to introduce the newest, most innovative offerings. She took some …
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Video Trends Vlog Episode 5: On Content Delivery — Getting the content to the user
How you deliver content to the user can have big implications on quality of experience. How fast, and reliably, content is delivered is often a major factor in signal interruptions, latency issues, …
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CTS Connects: Allison Olien Talks Business Continuity
In this video, Allison Olien, VP & GM of Communication and Technology Provider Solutions, discusses the importance of business continuity for her customers and how Comcast Technology Solutions is …
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Political Advertising: the race to every screen moves fast
Phil Voelker If there’s one thing that’s self-evident in this U.S. presidential election year, it’s this: political advertising moves fast. "For agencies representing the vast number of campaigns …
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Relationship Advice for Strong Media Technology Partnerships
JOSH ARENSBERG, VICE PRESIDENT Great content delivered through an extraordinary viewing experience is the key to lasting audience love, and the primary mission of every content provider. To maintain …
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Four Megatrends That Will Shape Your Media Technology Strategy
JOSH ARENSBERG, VICE PRESIDENT It almost goes without saying that staying ahead of the current trends in media technology is imperative to success. As a 25+ year media and entertainment veteran, I’ve …
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Ad creative production: Centralize or decentralize?
The shift from traditional advertising models to more diverse, digital-focused strategies has brought brand marketers to an interesting crossroads: the choice between centralized production, which …
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Managed Terrestrial Distribution gets more channels, more HD, and more value to customers and operators alike
It’s been three years since MVPDs accommodated the big 5G spectrum reallocation, and three years since we started helping companies to answer the question, “what would it look like to move our …
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Channels are changing: Cloud-based origination and FAST
Linear television isn’t dead, but it certainly isn’t the same as it was even five years ago. As content delivery and consumption shift toward digital platforms, content owners and distributors find …
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