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Navigating Content Rights for Operators
Gregg Brown There is no denying that Operators — MVPDs and virtual MVPDs (vMVPDs) — are in a complex place in the video value chain. The requirement to manage rights across all content providers can …
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New Ways To Monetize SCTE 224
Gregg Brown The SCTE 224 standard is fantastic for video operations enabling blackout management, web embargos, time-shifts, regionalized playout, and a host of other content rights-based program …
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An unpredictable year brings renewed focus to (and on) media businesses
PHIL VOELKER For an industry as diverse as media and entertainment technology, there were some strong, common themes during the CTS Connects Summit last year that are only more relevant as 2021 …
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Stopping Revenue Leakage in Premium OTT: Why AI-Driven Content Security Is the Next Frontier
The premium OTT market is entering a new phase. Growth is harder won, competition is more intense, and protecting the value of premium content has never mattered more. For operators, revenue …
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What’s Your Five Year Plan?
Bart Spreister It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back …
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Fast-Food Ads Get Faster Service
Phil Voelker “Getting the order right” – it’s job one for every quick-service restaurant (QSR), no matter if the order is coming from the front counter, an app or service, or the drive-thru window – …
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Video Quality: Table Stakes for Audience Loyalty
Bart Spriester “ When consumers are paying for something or receiving video from a big-brand media company, they expect a premium high-quality experience. It has to be as good as TV, on every …
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MVPDs: Moving From Orbit Into The Cloud?
PHIL VOELKER The 2020s are already proving to be a decade of sweeping change for MVPDs and cable operators around the U.S. The repurposing of C-band spectrum for 5G services is a plan that was …
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MVPDs: Down-To-Earth Distribution For Rural Areas
Phil Voelker Multichannel video programming distributors (MVPDs) in smaller, rural areas have more options than ever before to stay competitive – including creative approaches to their media delivery …
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See spot run the world
Phil Voelker Partners for advertising on every screen, everywhere The story of advertising in today’s world is a tale of incomprehensible and increasing complexity. We can look back with nostalgia …
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