The High-Performance Content Catalog: INSIGHTS TO GET THERE
Media destinations are largely defined by what’s in their catalog of content, but what really matters is what audiences are actually watching. It’s an obvious statement that premium content commands top dollar because it drives more screen time. But what’s going on with...
Ad Management for Political Campaigns
Will your message reach the people who matter this campaign season?
As the calendar slips into the start of a new decade, the 2020s are poised to roar for advertisers ahead of one of the most anticipated U.S. election seasons in memory. Need proof? Check out what the industry experts are predicting. Kantar Media...
A global approach to content delivery
A strong relationship between content creator and consumer is built on reliable, consistent, playback experiences. Don’t leave your customers stranded without the connection they need to the content they love. A global world demands consumers have universal access where, and when, they want...
Video Trends Vlog Episode 6: On Virtual Channels
Content providers and programmers are always on the lookout for new ways to monetize their content. Non-linear, on-demand streaming experiences may seem to dominate the conversation, but it would be completely wrong to interpret the rise of on-demand as a consumer rejection of...
Automate disparate workflows and create broadcast-quality ad versions in near real-time
Today, brands debate whether to prioritize broadcast or digital video channels in their advertising campaigns. But why choose? A blended, multichannel, strategy can increase ROI by as much as 35%, according to the Advertising Research Foundation. However, according to a survey by 4C...
Unique new ways to maximize classic VOD content
What’s old could be new again. From music and fashion to television and movies, culture and content have a way of coming back around and finding new audiences — especially in an age where your new favorite (and long ago canceled) show is...
CDN: Media Delivery for Gaming and Virtual Reality
Developers spend years crafting the newest games. When the next big release date comes, the last thing creators and consumers want are slow speeds and long download times. Worldwide online gaming traffic reached 915 petabytes per month in 2016 and is expected to...
Video Trends Vlog Episode 5: On Content Delivery — Getting the content to the user
How you deliver content to the user can have big implications on quality of experience. How fast, and reliably, content is delivered is often a major factor in signal interruptions, latency issues, and buffering. In episode 5 of our series, Peter Gibson, Executive...
Q&A with Allison Olien: How today’s opportunities can be tomorrow’s foundation for MVPDs
Allison Olien, Vice President and General Manager for Comcast Technology Solutions, collaborates with MVPDs and Content Providers to introduce the newest, most innovative offerings. She took some time to chat with us about how she sees the evolution of the industry for small...
Video Trends Vlog Episode 4: Content Monetization Strategies and Technologies
New features and greater interactivity add up to a richer experience for viewers – and stronger returns from your investments in content and technology. To maintain an operation that evolves with audiences, it’s important to stay centered on what experiences you want to...
Video Trends Vlog Episode 3: Go-To-Market Strategy
2019 is proving to be another huge year for the industry, as some of the biggest entertainment brands are poised to launch new streaming and on-demand destinations of their own. Where business models used to be split up more clearly between subscriber-based approaches...