VOD Advertising: Looking Past the Upfronts
In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers and programmers. New program premieres, cancellations, and continuations are all announced to potential advertisers so that their...
DRM Just Got Easier
For a media company’s content to reach as many viewers as possible, it needs to be able to playback on all the most popular devices. This entails the use of Digital Rights Management (DRM) to secure and protect content before it is sent...
How Comcast’s CDN Handles Traffic Spikes
Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, when spikes occur, the quality of an end-user’s streaming or download experience typically suffers. Live...
Simplify the Management & Monetization of Live Events
For media companies that frequently broadcast live events, such as sports games, the workflows for managing and monetizing multiple live events just got easier with the full suite of mpx services. Using mpx Live Events, you can now automate the recording process by...
Considerations for the Move to Digital and HD
The old adage if it isn’t broken, don’t fix it is sage advice in many respects. However, applying this advice to technology upgrades can limit operations, capabilities, and ultimately profit. Though the process of upgrading technology often seems costly and complicated, it frequently...
Unleash Digital Learning with MediaAMP
Much in the same way that premium television has moved beyond the living room in recent years, education has also undergone a similar transformation. Although teaching and learning still primarily take place in the classroom, these two essentials of education can now take...
What Does "End-To-End" Really Mean?
There is a barrage of marketing messages filled with claims of “end-to-end solutions” designed to help make your business successful. In a complex content ecosystem, everyone claims to be “end-to-end,” but what does this really mean to you and your business? Dictionary.com defines...
VOD - Monetizing Content Across Its Entire Lifecycle
In a time not too long ago, monetizing content was easier. Linear content was broadcast, ratings were taken, commercials were aired, and money was made. In just a few years, monetizing content has become increasingly complex. Time-shifted viewing, video on demand (VOD), DVRs...
mpx Player Updates Help You Deliver an Even Better User Experience
As a content provider there is a lot of effort involved in getting your content delivered and monetized. However, your work is not complete once you have your content URL online. To maximize your content it is paramount that you provide your viewers...
Managing Domestic and International Ad Distribution
As a global brand with worldwide advertising interests, what options are available to satisfy both your domestic and international ad distribution needs? What is the best way to execute both while keeping asset management as simple as possible? Many good choices exist in...
Supporting a Multi-DRM Content Strategy
Using Digital Rights Management (DRM) to secure and protect content means you have some choices to make. These choices, the ones you make in packaging and encrypting your content, have a direct impact on the devices that ultimately play your content. To reach...