TO MAXIMIZE THE VALUE OF CONTENT, HYBRIDITY IS THE NEW NORMAL
From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content and Video Providers , one of the surprising takeaways was that “being discovered” surpassed operational costs as the number one business challenge facing survey respondents. Along those...
Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies
Do you wish you had more funds for a more robust media campaign? Do you want to explore ad tech, expand into digital, add more reach and frequency, or create additional creative? Comcast Technology Solutions recently partnered with Advertising Age to present a...
Pluralize your CDN for peak performance
A multi-CDN architecture delivers much more value than “one good CDN.” Simply put, it’s a way to multiply the benefits of CDN delivery so that the playback experience is engaging and worth repeating, regardless of how or where your programming gets watched.
Building a Lasting, Elastic Media Brand
Back in March, I wrote a blog with some advice for video brands looking to shore up their technology relationships in preparation for the road ahead. Along those lines, we introduced a holistic framework called Media Technology Lifecycle Management (“MTLM”) and presented it...
What is Media Technology Lifecycle Management?
I recently presented a paper introducing Media Technology Lifecycle Management (MTLM) , but what does it really mean? Theoretically speaking, MTLM is a simple and effective approach for organizations to help keep operations on a path of continuous improvement and growth. It’s our...
VOD Syndication: an updated definition
A modern VOD syndication workflow solves two complex content delivery questions: 1) who should receive it? 2) how are you monetizing it? Based on the destination for each VOD asset and the content provider’s business model, the VOD workflow must adjust to best...
From "Out-of-the-Box" to "Off-the-Shelf"
The competitive landscape of the video industry is barely recognizable from what was ten years ago; but the partnership landscape has undergone its own radical transformation. “Partner” implies a deeper B2B connection than a mere “vendor,” which now feels more like a purely...
The TV Futures Report
Business Model Innovation In A Multi-Platform World It’s been ten years since Google acquired YouTube, Netflix launched a new streaming video service, and Apple launched its first iPhone. Fueled by the proliferation of high-quality connected devices and constant improvements to video delivery, the...
VOD Advertising: Looking Past the Upfronts
With VOD programming continuing to rise as a percentage of overall viewing, it’s a good time to take a look at the ways in which providers are offering multiple ways to monetize it – and the challenge in trying to truly understand how...
The Multiscreen Opportunity
Over-the-top (OTT) video is growing, with consumers taking advantage of a wide range of content and service choices, often from multiple providers. For traditional content providers and media companies, multiscreen video represents a massive opportunity to not only complement existing services but also...
The Evolution of Tune-In Campaigns
It was a lot easier to get viewers excited about “tuning in” to a new program when the living room was the only place to watch it. Back then, the lack of choice made it a lot easier for consumers, too; but we...