Unique new ways to maximize classic VOD content
What’s old could be new again. From music and fashion to television and movies, culture and content have a way of coming back around and finding new audiences — especially in an age where your new favorite (and long ago canceled) show is...
Multi-CDN Optimization: Measure What Matters Most
Many major online video publishers and CDNs are embracing a multi-CDN strategy to optimize video delivery. Effective, multi-CDN workflows require proactive , intelligent decisioning driven by predictive analytics, relying on a very different approach to video streaming measurement. Comcast CDN now includes DLVR’s...
DRM - a Multi-Platform Checklist
Digital Rights Management (DRM) is, at its core, a way to protect the long-term value of intellectual property in a content-driven economy (for those interested in the history of DRM, Vice.com’s Motherboard published a fantastic article last year on the subject). Content access...
Attaining Long-Term Subscriber Love
The attraction of a subscription VOD business model is a reliable revenue stream, powered by a personalized experience that evolves to remain relevant and valuable to viewers. Monetization choices are a big part of that, and have an indelible impact on the way...
The Quickening Pace of Convergence
Last year we kicked off 2017 by referring to it as “ The Year of Converged Workflows .” And in many ways, it certainly was, with both broadcast and over-the-top (OTT) video companies learning from – and working more closely with – each...
You’re Only Live Once
The excitement of any major live event, like this year’s college basketball playoffs, aside from being responsible for countless hours of distracted coworkers, is a great time for our industry to witness the improvements to live streaming in action on a massive scale....
Multi-CDN Optimization: The Importance of Measuring Each and Every Stream
Accurately measuring CDN performance for every stream is important – and the numbers prove it.
One way a CDN competes for your video delivery business is by showing you data that proves that it is faster than other CDNs. Every CDN has a handful of industry reports, third-party tests, and/or head-to-head customer bake-offs that prove that at least...
The New Ad Management? Meet me in the cloud
The relationship between time-shifted viewing and advertising is shaped by the increasing power of consumer choice, and the need for processes that allow advertisers to meet customers on the customers’ timetable and device preference. For advertisers who want to reach their intended customers,...
Dead Air is Not an Option
If you’re in the business of keeping eyes glued to screens, you are responsible for delivering to a lot more devices than just the living room television. That said, not every piece of content, live or otherwise, can be delivered everywhere. The rights...
Multi-Platform? No Problem - How Content Providers Use Tech to Deliver Extraordinary Experiences
Binge-watching, as an audience behavior, speaks volumes about the value of content amidst unprecedented depth of viewer choice. We can choose from a huge variety of devices capable of displaying video of phenomenal quality and select from a vibrant and growing ecosystem of...
The Content Delivery "Network Of Networks"
Content delivery networks (CDNs) are well-established as a necessary component of today’s digital video delivery strategy. Closing the physical distance between the server and the end-user is a great way to protect the quality of end-user playback and security of the video files...