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Taking Control of Regionalization with SCTE 224

Andy Warman Media and entertainment companies around the world deliver content to all screens that spans multiple time zones and regions. To create a more compelling viewing experience and keep …
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MVPDs: Down-To-Earth Distribution For Rural Areas

Phil Voelker Multichannel video programming distributors (MVPDs) in smaller, rural areas have more options than ever before to stay competitive – including creative approaches to their media delivery …
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Political Advertising: the race to every screen moves fast

Phil Voelker If there’s one thing that’s self-evident in this U.S. presidential election year, it’s this: political advertising moves fast.   "For agencies representing the vast number of campaigns …
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Market opportunities in MENA for streaming, advertising, and sports

With a subscription video on demand (SVOD) services market expected to surpass $1.2 billion by the end of this year, it’s no wonder that entertainment and media companies are looking at the Middle …
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Relationship Advice for Strong Media Technology Partnerships

JOSH ARENSBERG, VICE PRESIDENT Great content delivered through an extraordinary viewing experience is the key to lasting audience love, and the primary mission of every content provider. To maintain …
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Four Megatrends That Will Shape Your Media Technology Strategy

JOSH ARENSBERG, VICE PRESIDENT It almost goes without saying that staying ahead of the current trends in media technology is imperative to success. As a 25+ year media and entertainment veteran, I’ve …
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Live sports video: A winning playbook for content delivery and management

For streaming, broadcasting, or advertising, live sports represent some of the most exciting and most complex events to manage — and some of the most lucrative, particularly when it comes to breaking …
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Ad creative production: Centralize or decentralize?

The shift from traditional advertising models to more diverse, digital-focused strategies has brought brand marketers to an interesting crossroads: the choice between centralized production, which …
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Managed Terrestrial Distribution gets more channels, more HD, and more value to customers and operators alike

It’s been three years since MVPDs accommodated the big 5G spectrum reallocation, and three years since we started helping companies to answer the question, “what would it look like to move our …
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Sports content, AI, and advertising: Lessons from 2024 and predictions for 2025

With 2025 well underway, it’s the perfect time to reflect on how the media and entertainment industry measured up to our predictions from last year . The verdict? Many of our experts’ forecasts were …
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