Search

Blog

Advertising: Seamless Transitions

Kate Grimm, Account Management Senior Manager The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger …
Read more
Blog

Planning for the Future of Media Delivery

Steve Lacoff, Executive Director Can a content provider or programmer really “future-proof” its delivery model? It’s a pretty vague question, but asking the question internally isn’t so much about …
Read more
Blog

The Evolution of Tune-In Campaigns

Kevin Lemberg, Director It was a lot easier to get viewers excited about “tuning in” to a new program when the living room was the only place to watch it. Back then, the lack of choice made it a lot …
Read more
Blog

VOD Advertising: Looking Past the Upfronts

Chris Arnson, Director In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers …
Read more
Blog

From "Out-of-the-Box" to "Off-the-Shelf"

Josh Arensberg, Vice President The competitive landscape of the video industry is barely recognizable from what was ten years ago; but the partnership landscape has undergone its own radical …
Read more
Blog

VOD Syndication: an updated definition

Steve Lacoff, Executive Director Syndication is a term that continues to evolve along with the way consumers and content interact. Originally, it simply referred to the act of selling a piece of …
Read more
Blog

Building a Lasting, Elastic Media Brand

Josh Arensberg, Vice President Back in March, I wrote a blog with some advice for video brands looking to shore up their technology relationships in preparation for the road ahead. Along those lines, …
Read more
Blog

Utilizing a Multi-CDN architecture for peak performance

Steve Lacoff, Vice President The reasoning behind a content delivery network (CDN) deployment is simple: The shorter the distance that a file must travel, the less time it takes to make it to the …
Read more
Blog

Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies

Kevin Lemberg, Director, Ad Suite Do you wish you had more funds for a more robust media campaign?  Do you want to explore ad tech, expand into digital, add more reach and frequency, or create …
Read more
Blog

Centralize Production Services for Better Results

Renee Ingenito, Executive Director Every media asset has a specifically tailored role and goal. Even within the context of one brand, each campaign can have vastly different post-production needs or …
Read more