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CTS Connects: Allison Olien Talks Business Continuity
In this video, Allison Olien, VP & GM of Communication and Technology Provider Solutions, discusses the importance of business continuity for her customers and how Comcast Technology Solutions is …
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Blog
What’s Your Five Year Plan?
Bart Spreister It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back …
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Video Quality: Table Stakes for Audience Loyalty
Bart Spriester “ When consumers are paying for something or receiving video from a big-brand media company, they expect a premium high-quality experience. It has to be as good as TV, on every …
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Taking Control of Regionalization with SCTE 224
Andy Warman Media and entertainment companies around the world deliver content to all screens that spans multiple time zones and regions. To create a more compelling viewing experience and keep …
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MVPDs: Down-To-Earth Distribution For Rural Areas
Phil Voelker Multichannel video programming distributors (MVPDs) in smaller, rural areas have more options than ever before to stay competitive – including creative approaches to their media delivery …
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Political Advertising: the race to every screen moves fast
Phil Voelker If there’s one thing that’s self-evident in this U.S. presidential election year, it’s this: political advertising moves fast. "For agencies representing the vast number of campaigns …
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Relationship Advice for Strong Media Technology Partnerships
JOSH ARENSBERG, VICE PRESIDENT Great content delivered through an extraordinary viewing experience is the key to lasting audience love, and the primary mission of every content provider. To maintain …
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Four Megatrends That Will Shape Your Media Technology Strategy
JOSH ARENSBERG, VICE PRESIDENT It almost goes without saying that staying ahead of the current trends in media technology is imperative to success. As a 25+ year media and entertainment veteran, I’ve …
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Ad creative production: Centralize or decentralize?
The shift from traditional advertising models to more diverse, digital-focused strategies has brought brand marketers to an interesting crossroads: the choice between centralized production, which …
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Managed Terrestrial Distribution gets more channels, more HD, and more value to customers and operators alike
It’s been three years since MVPDs accommodated the big 5G spectrum reallocation, and three years since we started helping companies to answer the question, “what would it look like to move our …
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