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Ad Distribution: The Performance Model

Renee Ingenito, Executive Director Advertising delivery is, at its core, content delivery and share many of the same overarching delivery pain points – such as the increased costs and complexities of …
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The “anywhere” video delivery platform

Philip Voelker Anyone who invests in the stock market knows that the term “diversified portfolio” is the foundation that all of our investment strategies are built upon. By spreading risk around to …
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Winning the Multi-Platform Delivery Balancing Act

Philip Voelker “Consumer mobility” isn’t just about smartphones. One of the best things about being a consumer in today’s video market is that there’s such an abundance of great stuff to watch. As …
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Multi-Platform Content Distribution? No Problem - How Content Providers Use Tech to Deliver Extraordinary Experiences

Philip Voelker Binge-watching, as an audience behavior, speaks volumes about the value of content amidst unprecedented depth of viewer choice. What does this mean for multi platform content …
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CDN Performance: The Content Delivery "Network Of Networks"

Ryan Durfey, Senior Product Manager Content delivery networks (CDNs) are well-established as a necessary component of today’s digital video delivery strategy. Closing the physical distance between …
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Dead Air is Not an Option

Joe Mancini, Director Product Management If you’re in the business of keeping eyes glued to screens, you are responsible for delivering to a lot more devices than just the living room television. …
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The New Ad Management? Meet me in the cloud

Josh Arensberg, General Manager The relationship between time-shifted viewing and advertising is shaped by the increasing power of consumer choice, and the need for processes that allow advertisers …
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Taking Control of Regionalization with SCTE 224

Andy Warman Media and entertainment companies around the world deliver content to all screens that spans multiple time zones and regions. To create a more compelling viewing experience and keep …
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Content Distribution Technologies Integrate to Create a New Paradigm

Leslie E. Russell, Linear Distribution and Marketing In the past few years, content distribution has become increasingly complicated as assets need to be prepared, managed and delivered for both …
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thePlatform’s Simon McGrath Named Top VOD Professional

Joanna Mullally We are proud to announce that our General Manager EMEA, Simon McGrath, was recently named as one of the United Kingdom’s top 50 most influential people working in Video-on-Demand …
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