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Monetize C3/C7 and Maximize the Value of Your VOD Content

Paul Brickel Viewers are consuming Video-on-Demand (VOD) content at an increasingly rapid pace, which has created monetization opportunities for pay TV operators. However, making the most of these …
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Regionalized/Time shifted Playout, Affiliate Distribution, RSNs, and Player Entitlements

Gregg Brown Managing a broadcast network at scale is a difficult task even for the most knowledgeable broadcaster. One of your biggest challenges is efficiently and economically creating your live …
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The Outlook for Programmatic Advertising

Todd Porch, Vice President, International Programmatic advertising on television is rapidly moving beyond the “proof of concept” stage to a viable reality.  In the first quarter of 2015, programmatic …
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Navigating Content Rights for Operators

Gregg Brown There is no denying that Operators — MVPDs and virtual MVPDs (vMVPDs) — are in a complex place in the video value chain. The requirement to manage rights across all content providers can …
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Customer Connections

Simon Morris February 2021 Dear Valued Customers, When I started last January, I had hoped to meet most of you personally, but obviously this wasn’t possible. In place of in-person meetings, your …
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An unpredictable year brings renewed focus to (and on) media businesses

PHIL VOELKER For an industry as diverse as media and entertainment technology, there were some strong, common themes during the CTS Connects Summit last year that are only more relevant as 2021 …
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Automatic Availability Windows

Paul Brickel Managing media availability has become increasingly complicated and dynamic. Content exclusivity for negotiated time periods is now commonplace – it frequently moves in and out of …
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Customer Connections Newsletter March

Creative intelligence drives new technology partnership  Do you have the meaningful insights you need to optimize creative and drive business results? Creative Intelligence enables you to look at …
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MVPDs: Moving From Orbit Into The Cloud?

PHIL VOELKER The 2020s are already proving to be a decade of sweeping change for MVPDs and cable operators around the U.S. The repurposing of C-band spectrum for 5G services is a plan that was …
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Customer Connections Newsletter April

New Strategic Relationship with Innovid Comcast Technology Solutions recently announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform …
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