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The growing demand for aligning ad delivery technology with marketing strategy
Todd Porch, Vice President, International A study conducted last year by the CMO Council found a growing trend among marketers to ensure their technology decisions align properly with their company’s …
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Making the most of your voice service
Allison Olien, Senior Director Since the launch of Voice over IP (VoIP), most providers have offered MVPDs bundled voice products, meaning that they sell voice services as an attractive white label …
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How important is service in ad distribution?
Jeff Swanson, Senior Director As the technology and business models for ad distribution continue to evolve, there’s a growing trend toward self-service. The convenience makes sense; you can upload …
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CE trends drive market demand for outsourcing video origination
Bill Calton, Executive Director, Finance It doesn’t seem that long ago that creating video content and originating it were closely intertwined, with few processes standing between a TV show and its …
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Vilynx: Changing the Face of Video
Jeremy Harvey Why viewers are missing out on great online videos We live in a video world. TV, movies, PCs, tablets and even our smartphones are ever-ready to deliver great and sometimes not so great …
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Today’s TV Requires an Assortment of Ways to Consume Content
Joanna Mullally In order to deliver today’s TV – an ‘every screen’ experience that lets viewers watch on whatever, wherever, and whenever it is most convenient – a media company needs to provide …
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Today’s TV Requires Advanced Advertising
Joanna Mullally Generating revenue is a must for any successful business, and a pay TV business is no exception. In recent years, new technologies have not only spurred changing TV viewing habits – …
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Today’s TV Requires Integrated Video Business Models
Joanna Mullally As stressed in the last blog post about today’s TV, generating revenue is an absolute must and new technologies have provided media companies with more instruments to optimize …
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Today’s TV Requires Better Content Discovery
Joanna Mullally Since the dawn of time, TV has always been about relaxation. Viewers want to get comfortable, quickly find something good to watch, and let their mind cease and desist for a while. …
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Today’s TV Requires Knowing Your Audience
Joanna Mullally All smart businesses know that they should know their customer… their likes, dislikes, habits, demographics, etc. Observing and acting upon this personal information permits them to …
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