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Customer Connections Newsletter May

PREMIUMMEDIA360 INTEGRATION ENABLES ADVERTISERS TO AUTOMATE TV DATA MANAGEMENT THROUGHOUT THE MEDIA LIFECYCLE Comcast Technology Solutions and PremiumMedia360, the leading company in TV advertising …
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Fast-Food Ads Get Faster Service

Phil Voelker “Getting the order right” – it’s job one for every quick-service restaurant (QSR), no matter if the order is coming from the front counter, an app or service, or the drive-thru window – …
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MVPDs: Down-To-Earth Distribution For Rural Areas

Phil Voelker Multichannel video programming distributors (MVPDs) in smaller, rural areas have more options than ever before to stay competitive – including creative approaches to their media delivery …
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Customer Connections Newsletter July

SIMPLIFY POST-PRODUCTION FOR MULTIPLATFORM AD CREATIVE Advertising production is an increasingly complex component of delivery, and many layers of specialization are required. From file prep and …
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Digital-First Pay-TV: Four Takeaways

Martin Webb Pay-TV is going through a significant change as the market adapts to new consumption models and competitors. Operators have responded in a variety of ways, but so far, no consensus has …
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See spot run the world

Phil Voelker  Partners for advertising on every screen, everywhere  The story of advertising in today’s world is a tale of incomprehensible and increasing complexity. We can look back with nostalgia …
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Exploring the Benefits of DOCSIS 3.1

Allison Olien, Senior Director A few years ago, DOCSIS 3.1 was announced at a special meeting of the Society for Cable Telecommunications Engineers (SCTE). CableLabs officially released the …
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Four Network Capabilities Essential to Ad Distribution

Patrick O'Connor The most critical aspect of any ad delivery vendor—besides full-service customer relations—is the capability of the network over which the ad assets flow. There is very little a …
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The Benefits of a Multi-CDN Strategy

Barry Tishgart, Vice President, Video Platform Increasing consumer demand for streaming video, online gaming, and downloads—along with growing expectations of quality of experience (QofE)—is causing …
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Converging Media Technologies, Continued

Jess Weinthal CTS Connects Summit 2021 Recap In November, we were proud to host the CTS Connects Summit for the second year. We frequently talk about the convergence of broadcast and digital workflow …
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