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A new ground game for broadcasters?

Philip Voelker The 2020’s have been a decade of big changes, but for broadcasters and MVPDs it’s already been a time of particular transformation. Last year saw the reallocation of C-band spectrum …
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How can political advertising keep pace with the 2026 race to every screen?

The 2026 midterm cycle is already putting pressure on political advertising teams. Campaigns are starting earlier and spending is accelerating as media plans stretch across broadcast, cable, CTV, and …
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Elevating Ad Management: 5 Strategies for Success

Philip Voelker A successful advertising campaign is more than the sum of its parts. That’s the goal, right? Campaigns need to justify themselves by delivering measurable results. That said, there are …
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Terrestrial Distribution for MVPDs?

Allison Olien Comcast Technology Solutions has a new “ground game” for MVPDs and content providers Allison Olien , Vice President and General Manager for Comcast Technology Solutions (CTS), is …
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Voice, AI, and the next fan engagement surface in sports

In a recent conversation with CTS, Vokol founder Mark Antal described how personalized AI audio could help sports organizations turn fan attention into stronger owned relationships. Vokol is an AI …
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Live sports video: A winning playbook for content delivery and management

For streaming, broadcasting, or advertising, live sports represent some of the most exciting and most complex events to manage — and some of the most lucrative, particularly when it comes to breaking …
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Our 2024 forecast for media and advertising trends

Bart Spriester As we approach the halfway point of the decade, events of the past year underscore just how appropriate the name the “Roaring 20s” really is for the current era of media and …
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Meet Leo Garcia: Bringing a global media perspective to Comcast AdFusion

A conversation with CTS’s newest AdFusion team member on media transformation, multicultural advertising, and why technology still depends on service Connect with Leo on LinkedIn Comcast Technology …
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Market opportunities in MENA for streaming, advertising, and sports

With a subscription video on demand (SVOD) services market expected to surpass $1.2 billion by the end of this year, it’s no wonder that entertainment and media companies are looking at the Middle …
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NBC to use Comcast Technology Solutions AI, syndication platforms for Paris 2024

Content & streaming providers NBC Sports  will use  Comcast Technology Solutions  to power its multiscreen video management and delivery for its production of the  2024 Paris Olympics  and …
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