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How can political advertising keep pace with the 2026 race to every screen?
The 2026 midterm cycle is already putting pressure on political advertising teams. Campaigns are starting earlier and spending is accelerating as media plans stretch across broadcast, cable, CTV, and …
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New year, new work resolutions
Todd Porch, Vice President, International Somehow, it’s already the middle of January. The holidays seem like a distant memory and work is back in full swing. Chances are you made some New Year’s …
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Your Player: How Fast to First Frame?
Evan Vernon, Director of Project Management Did you “like” or “dislike” a video this week? Watching video is an emotional experience. Sure, most programming is supposed to be – your favorite program, …
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Protect and elevate the value of streaming sports rights
Table of Contents How the Cloud Video Platform turns rights obligations into reliability, security and revenue Premium sports rights come with a long list of conditions. Some deals require live …
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Stopping revenue leakage in premium OTT: Why AI-driven content security is the next frontier
Premium content protection backed by forensic accountability Premium OTT services lose real money to credential sharing, illicit restreaming and live piracy. In inoRain's 2025 industry report, 54% of …
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Why whole-home WiFi coverage is the #1 driver of customer loyalty
If you ask customers why they stay loyal to their broadband provider, the answer is rarely about peak speeds or pricing plans. More often, it comes down to something far more personal and tangible: …
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Finding the signal: What social media data reveals about fan engagement in sports
Social media data has become one of the most important ways sports organizations understand fan engagement. But as the volume of data has exploded, clarity has become harder and harder to find. In …
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Device management vs. stream concurrency: The shift from device control to stream intelligence
Table of Contents Why cloud TV platforms need both, and how to make them work together Device management controls which devices can reach an account. Stream concurrency management controls how many …
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In-venue streaming: How fan-first content delivery is changing sports experiences
In Episode 3 of The Evolution of Fandom, CTS' Kyle Eichman spoke with Greg Bobolo, CEO of SEVN, about why sports organizations should rethink how live moments reach fans inside the venue. At a glance …
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Voice, AI, and the next fan engagement surface in sports
In a recent conversation with CTS, Vokol founder Mark Antal described how personalized AI audio could help sports organizations turn fan attention into stronger owned relationships. Vokol is an AI …