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Harness the full capabilities of the marketplace with advertising automation
MIKE DIFERDINANDO Today, brands debate whether to prioritize broadcast or digital video channels in their advertising campaigns. But why choose? A blended, multichannel, strategy can increase ROI by …
Blog
Blog
Ad Management for Political Campaigns
Michael DiFerdinando Will your message reach the people who matter this campaign season? As the calendar slips into the start of a new decade, the 2020s are poised to roar for advertisers ahead of …
Blog
Blog
The High-Performance Content Catalog: Insights to get there
Phil Voelker Media destinations are largely defined by what’s in their catalog of content, but what really matters is what audiences are actually watching. It’s an obvious statement that premium …
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Blog
Automobile Advertising: Keeping Dealers In Alignment
Phil Voelker Automobile manufacturers advertise the experience of driving and using a car. Automobile dealers do too, but more importantly they advertise the experience of buying and owning that car …
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Wilt J. Hildenbrand Jr. Memorial Award Recognizes Rama Assaf-Smith with Rising Leader Award
Award also contributes grant to Special Operations Warrior Foundation to support surviving children of military personnel Advertising Communications Content & streaming providers MVPDs & operators …
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News
NOS Brings More Premium Apps to the Portuguese Market with Metrological
NOS subscribers now have seamless access to popular premium apps and OTT experiences, enabled by the Metrological Application Platform Content & streaming providers MVPDs & operators Rotterdam, …
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News
NBC to use Comcast Technology Solutions AI, syndication platforms for Paris 2024
Content & streaming providers NBC Sports will use Comcast Technology Solutions to power its multiscreen video management and delivery for its production of the 2024 Paris Olympics and …
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News
Comcast Technology Solutions Handling Video Management for NBCU’s Olympic Coverage
Content & streaming providers Comcast Technology Solutions was selected to provide multiscreen video management and delivery NBC Sports’ coverage of the Paris Olympic games. NBC Sports, part of …
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News
IBC Content Everywhere Exhibitor Profile: Comcast Technology Solutions
Content & streaming providers MVPDs & operators In advance of the 2024 IBC Show, Sept. 13-17 at the RAI Amsterdam, TV Tech spoke with Peter Gibson, vice president of product and marketing for Comcast …
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News
Comcast Technology Solutions tapped by AMC Networks as centralized video platform for Managed Channel Origination and VOD
New multi-year agreement for AMC Networks to use CTS to manage & deliver linear TV playout for 28 channels across the Americas including AMC, BBC AMERICA, IFC, SundanceTV, WE tv, & others. CTS to …
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