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Why mobile should drive your CDN strategy
MIKE DIFERDINANDO A strong relationship between content creator and consumer is built on reliable, consistent, playback experiences. Don’t leave your customers stranded without the connection they …
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The High-Performance Content Catalog: Insights to get there
Phil Voelker Media destinations are largely defined by what’s in their catalog of content, but what really matters is what audiences are actually watching. It’s an obvious statement that premium …
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Automobile Advertising: Keeping Dealers In Alignment
Phil Voelker Automobile manufacturers advertise the experience of driving and using a car. Automobile dealers do too, but more importantly they advertise the experience of buying and owning that car …
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Harness the full capabilities of the marketplace with advertising automation
MIKE DIFERDINANDO Today, brands debate whether to prioritize broadcast or digital video channels in their advertising campaigns. But why choose? A blended, multichannel, strategy can increase ROI by …
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Ad Management for Political Campaigns
Michael DiFerdinando Will your message reach the people who matter this campaign season? As the calendar slips into the start of a new decade, the 2020s are poised to roar for advertisers ahead of …
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Navigating Content Rights for Operators
Gregg Brown There is no denying that Operators — MVPDs and virtual MVPDs (vMVPDs) — are in a complex place in the video value chain. The requirement to manage rights across all content providers can …
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New Ways To Monetize SCTE 224
Gregg Brown The SCTE 224 standard is fantastic for video operations enabling blackout management, web embargos, time-shifts, regionalized playout, and a host of other content rights-based program …
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An unpredictable year brings renewed focus to (and on) media businesses
PHIL VOELKER For an industry as diverse as media and entertainment technology, there were some strong, common themes during the CTS Connects Summit last year that are only more relevant as 2021 …
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Stopping Revenue Leakage in Premium OTT: Why AI-Driven Content Security Is the Next Frontier
The premium OTT market is entering a new phase. Growth is harder won, competition is more intense, and protecting the value of premium content has never mattered more. For operators, revenue …
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What’s Your Five Year Plan?
Bart Spreister It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back …
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