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The changing needs and expectations of TV customers

How TV operators can evolve to meet new customer demands and drive success The shift in how consumers watch TV  The entertainment landscape and the way people watch TV has undergone a seismic shift …
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Sports content, AI, and advertising: Lessons from 2024 and predictions for 2025

With 2025 well underway, it’s the perfect time to reflect on how the media and entertainment industry measured up to our predictions from last year . The verdict? Many of our experts’ forecasts were …
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Streamlining the ad ecosystem

CTS and Prisma by Mediaocean bring creative and media teams into alignment Earlier this year, Comcast Technology Solutions (CTS) announced a breakthrough collaboration with Prisma by Mediaocean aimed …
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Market opportunities in MENA for streaming, advertising, and sports

With a subscription video on demand (SVOD) services market expected to surpass $1.2 billion by the end of this year, it’s no wonder that entertainment and media companies are looking at the Middle …
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Political Advertising: The race to every screen moves fast

Phil Voelker If there’s one thing that’s self-evident in this U.S. presidential election year, it’s this: political advertising moves fast.   "For agencies representing the vast number of campaigns …
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Our 2024 forecast for media and advertising trends

Bart Spriester As we approach the halfway point of the decade, events of the past year underscore just how appropriate the name the “Roaring 20s” really is for the current era of media and …
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Ad creative production: Centralize or decentralize?

The shift from traditional advertising models to more diverse, digital-focused strategies has brought brand marketers to an interesting crossroads: the choice between centralized production, which …
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Live sports video: A winning playbook for content delivery and management

For streaming, broadcasting, or advertising, live sports represent some of the most exciting and most complex events to manage — and some of the most lucrative, particularly when it comes to breaking …
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Why media companies need a more connected operating model

In Episode 11 of Content Circle of Life, Matt Stagg talked with Ayush Chaturvedi, Senior Director of Product Management at Comcast Technology Solutions, and Jesse Fargo, VP of Global Sales and …
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The Quickening Pace of Video Delivery Workflow Convergence

Bart Spreister, General Manager, Video Platform Last year we kicked off 2017 by referring to it as “ The Year of Converged Workflows .” And in many ways, it certainly was, with both broadcast and …
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