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Fast-Food Ads Get Faster Service
Phil Voelker “Getting the order right” – it’s job one for every quick-service restaurant (QSR), no matter if the order is coming from the front counter, an app or service, or the drive-thru window – …
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Video Quality: Table Stakes for Audience Loyalty
Bart Spriester “ When consumers are paying for something or receiving video from a big-brand media company, they expect a premium high-quality experience. It has to be as good as TV, on every …
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MVPDs: Moving From Orbit Into The Cloud?
PHIL VOELKER The 2020s are already proving to be a decade of sweeping change for MVPDs and cable operators around the U.S. The repurposing of C-band spectrum for 5G services is a plan that was …
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MVPDs: Down-To-Earth Distribution For Rural Areas
Phil Voelker Multichannel video programming distributors (MVPDs) in smaller, rural areas have more options than ever before to stay competitive – including creative approaches to their media delivery …
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See spot run the world
Phil Voelker Partners for advertising on every screen, everywhere The story of advertising in today’s world is a tale of incomprehensible and increasing complexity. We can look back with nostalgia …
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Digital-First Pay-TV: Four Takeaways
Martin Webb Pay-TV is going through a significant change as the market adapts to new consumption models and competitors. Operators have responded in a variety of ways, but so far, no consensus has …
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Converging Media Technologies, Continued
Jess Weinthal CTS Connects Summit 2021 Recap In November, we were proud to host the CTS Connects Summit for the second year. We frequently talk about the convergence of broadcast and digital workflow …
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What's Next For Media and Entertainment Technology in the New Roaring '20s?
Philip Voelker AI, automation, and aggregation: Three key media and entertainment technology trends capable of moving the needle It takes more than just a killer catalog or cutting-edge creative to …
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The Changing Needs and Expectations of TV Customers
How TV Operators can evolve to meet new customer demands and drive success The shift in how consumers watch TV The entertainment landscape and the way people watch TV has undergone a seismic shift …
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Global Advertising: the connected, collaborative ecosystem
Philip Voelker Turns out, global events present tremendous learning experiences for advertisers. In this business, thoughts about “agility,” “time-to-market,” and “personalization” are used every …
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