Search
Blog
Demand for DAI growing across linear and VOD TV platforms
Todd Porch, Vice President, International As Light Reading’s Alan Breznick observed last month, there are a number of signs that dynamic advertising insertion (DAI) is beginning to take off.* A …
Blog
Blog
Video quality is becoming an essential ingredient in brand loyalty
Bill Calton, Executive Director, Finance A number of factors are contributing to the increased importance of a video viewer’s quality of experience (QoE) to brand loyalty. First, a growing number of …
Blog
Blog
Your ad management platforms - can they pass the cybersecurity test?
Patrick O'Connor If you have watched any news in the past few months, you know that cybersecurity is a hot topic – and a top priority for 2015. Even before the cyber attack against Sony Entertainment …
Blog
Blog
VOD - Monetizing Content From The C3 Window To D4
Renee Ingenito, Executive Director In a time not too long ago, monetizing content was easier. Linear content was broadcast, ratings were taken, commercials were aired, and money was made. In just a …
Blog
Blog
Today’s TV Requires Advanced Advertising
Joanna Mullally Generating revenue is a must for any successful business, and a pay TV business is no exception. In recent years, new technologies have not only spurred changing TV viewing habits – …
Blog
Blog
Today’s TV Requires Better Content Discovery
Joanna Mullally Since the dawn of time, TV has always been about relaxation. Viewers want to get comfortable, quickly find something good to watch, and let their mind cease and desist for a while. …
Blog
Blog
Exploring the Benefits of DOCSIS 3.1
Allison Olien, Senior Director A few years ago, DOCSIS 3.1 was announced at a special meeting of the Society for Cable Telecommunications Engineers (SCTE). CableLabs officially released the …
Blog
Blog
Trainer’s Corner – mpx Media Availability Windows
Paul Brickel mpx makes it easy to manage media availability. You might recall our recent post called “ Automatic Availability Windows ” about automating media availability management. This post also …
Blog
Blog
Vilynx: Changing the Face of Video
Jeremy Harvey Why viewers are missing out on great online videos We live in a video world. TV, movies, PCs, tablets and even our smartphones are ever-ready to deliver great and sometimes not so great …
Blog
Blog
The HD Effect in Ad Distribution
Jeff Swanson, Senior Director Statistics around HD and SD TV spot delivery reveal an interesting story and impact to agencies and advertisers. But first, let’s consider the data. At Comcast …
Blog