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New year, new work resolutions

Todd Porch, Vice President, International Somehow, it’s already the middle of January. The holidays seem like a distant memory and work is back in full swing. Chances are you made some New Year’s …
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What Does "End-To-End" Really Mean?

Leslie Russell, Vice President, Linear Distribution and Marketing There is a barrage of marketing messages filled with claims of “end-to-end solutions” designed to help make your business successful. …
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The Philadelphia Flyers and CTS: Revolutionizing fan engagement

Takeaways from our December 2025 webinar “In a world where attention is scarce, friction is the enemy.” Today’s sports and entertainment landscape demands creative, innovative new approaches to …
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Sports content, AI, and advertising: Lessons from 2024 and predictions for 2025

With 2025 well underway, it’s the perfect time to reflect on how the media and entertainment industry measured up to our predictions from last year . The verdict? Many of our experts’ forecasts were …
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Why whole-home WiFi coverage is the #1 driver of customer loyalty

If you ask customers why they stay loyal to their broadband provider, the answer is rarely about peak speeds or pricing plans. More often, it comes down to something far more personal and tangible: …
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FreeWheel launches Context Engine, bringing scaled, AI‑driven contextual targeting to premium video worldwide

As the advertising ecosystem navigates a privacy ‑ first future, contextual targeting has re-emerged as a critical mechanism for reaching audiences in meaningful, compliant ways. FreeWheel has …
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Device management vs. stream concurrency: the shift from device control to stream intelligence

Table of Contents In this blog, you will learn:     The difference between device management and stream concurrency management , and why they solve different problems.   Why device limits and …
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The Outlook for Programmatic Advertising

Todd Porch, Vice President, International Programmatic advertising on television is rapidly moving beyond the “proof of concept” stage to a viable reality.  In the first quarter of 2015, programmatic …
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Self-Service Advertising: Reimagining advertising in the U.S.

Richard Nunn | Vice President and General Manager Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the …
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Getting a Super Bowl performance out of your ad management system is getting super important

Eric Millington As TVNewsCheck recently observed, in the months leading up to the Super Bowl fans are focused on which teams will play the big game, while chatter amongst marketing and advertising …
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