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Video Trends Vlog Episode 6: On Virtual Channels

MIKE DIFERDINANDO Content providers and programmers are always on the lookout for new ways to monetize their content. Non-linear, on-demand streaming experiences may seem to dominate the …
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The growing demand for aligning ad delivery technology with marketing strategy

Todd Porch, Vice President, International A study conducted last year by the CMO Council found a growing trend among marketers to ensure their technology decisions align properly with their company’s …
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Self-Service Advertising: Reimagining advertising in the U.S.

Richard Nunn | Vice President and General Manager Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the …
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FreeWheel launches Context Engine, bringing scaled, AI‑driven contextual targeting to premium video worldwide

As the advertising ecosystem navigates a privacy ‑ first future, contextual targeting has re-emerged as a critical mechanism for reaching audiences in meaningful, compliant ways. FreeWheel has …
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Managed Terrestrial Distribution gets more channels, more HD, and more value to customers and operators alike

It’s been three years since MVPDs accommodated the big 5G spectrum reallocation, and three years since we started helping companies to answer the question, “what would it look like to move our …
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Deeper data, from ad creation to distribution

MurphyCobb and CTS collaborate to add insights to ad spend How do you maximize campaign ROI if you don’t know where to control costs?  The complexity of advertising at scale is more than just where …
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The Philadelphia Flyers and CTS: Revolutionizing fan engagement

Takeaways from our December 2025 webinar “In a world where attention is scarce, friction is the enemy.” Today’s sports and entertainment landscape demands creative, innovative new approaches to …
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AdFusion’s new voice

Augie Ciulla on trust, tech, and transformation Connect with Augie on LinkedIn Comcast Technology Solutions is thrilled that Augie Ciulla has recently chosen to join us as our Director of Sales …
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How Comcast MediaExpress is transforming VOD Distribution

The industry's premier solution is streamlining content delivery workflows and expanding audience reach for media companies. The challenge of modern content distribution  Content providers face a …
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Comcast Media360: Global content distribution, simplified

Comcast Technology Solutions has recently announced Comcast Media360™, a groundbreaking new approach to media technology partnerships that achieves greater efficiency, simplicity, and scalability …
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