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Unleash Digital Learning with MediaAMP

Joanna Mullally Much in the same way that premium television has moved beyond the living room in recent years, education has also undergone a similar transformation. Although teaching and learning …
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Considerations for the Move to Digital and HD

Allison Olien, Senior Director The old adage  if it isn’t broken, don’t fix it  is sage advice in many respects. However, applying this advice to technology upgrades can limit operations, …
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Simplify the Management & Monetization of Live Events

Joanna Mullally  For media companies that frequently broadcast live events, such as sports games, the workflows for managing and monetizing multiple live events just got easier with the full suite of …
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How Comcast’s CDN Handles Traffic Spikes

Steve Lacoff  Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, …
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Origination Evolution: Integrating Human and Hardware Resources

Allison Olien, Senior Director There is little doubt about the recent dramatic shift in how content is distributed and viewers consume it. Yet, despite increased demand for streaming and OTT, pay-TV …
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Terrestrial, Satellite or Both?

Allison Olien, Senior Director Satellite cable delivery has been the standard for many years. However, recently content delivery via terrestrial “fiber” has started to shake up the industry. …
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A(nother) Guide to Ad Transparency

Renee Ingenito, Executive Director Transparency in advertising has been a very hot topic for the last few years, encompassing both financial and operational transparency. However, with many …
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Open Minds, Open Source, Open CDNs

Barry Tishgart, Vice President A Content Delivery Network (CDN) is essential for any company operating in the entertainment and media space, many of which use multiple CDNs. The standard definition …
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Elevating Ad Management: 5 Strategies for Success

Philip Voelker A successful advertising campaign is more than the sum of its parts. That’s the goal, right? Campaigns need to justify themselves by delivering measurable results. That said, there are …
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Simplifying your content management and distribution - the case for a single source file

Richard Buchanan Since 2010, “TV Everywhere” has become a technology, a process, a goal and a destination. We are all trying to get “there,” to the ubiquitous place where one file can be viewed on …
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