Search

Blog

Today’s TV Requires a Strong Backend Video System

Joanna Mullally To sum up all the previous blog posts about today’s TV, media companies need to have the ability to improve their advertising, windowing, content discovery, and viewer relationships. …
Read more
Blog
Blog

Simplifying your content management and distribution - the case for a single source file

Richard Buchanan Since 2010, “TV Everywhere” has become a technology, a process, a goal and a destination. We are all trying to get “there,” to the ubiquitous place where one file can be viewed on …
Read more
Blog
Blog

Managing bandwidth growth

Allison Olien, Senior Director Recent estimates put Internet usage at 3.4 billion users by 2016.* When combined with increased demand from streaming video, software downloads, 4K content delivery and …
Read more
Blog
Blog

The HD Effect in Ad Distribution

Jeff Swanson, Senior Director Statistics around HD and SD TV spot delivery reveal an interesting story and impact to agencies and advertisers. But first, let’s consider the data. At Comcast …
Read more
Blog
Blog

The Challenges of Ad Insertion Across Multiple Channels

Todd Porch, Vice President, International The methods of ad insertion vary depending on the channel, whether it be linear broadcast, on demand, or online. The expanded and varied reach between the …
Read more
Blog
Blog

Is HEVC the Next Step In The Evolution of Cable Network Architecture?

Allison Olien, Senior Director When it made its debut in the mid 1990s, digital video technology represented an opportunity for cable system operators and other MVPDs to deliver more content to their …
Read more
Blog
Blog

Managing Your Physical Ad Assets

Laura Durkheimer, Director Physical asset management is one of the most frequently overlooked aspects to producing, delivering, and distributing video ads. This is particularly the case with …
Read more
Blog
Blog

Content Distribution Technologies Integrate to Create a New Paradigm

Leslie E. Russell, Linear Distribution and Marketing In the past few years, content distribution has become increasingly complicated as assets need to be prepared, managed and delivered for both …
Read more
Blog
Blog

thePlatform’s Simon McGrath Named Top VOD Professional

Joanna Mullally We are proud to announce that our General Manager EMEA, Simon McGrath, was recently named as one of the United Kingdom’s top 50 most influential people working in Video-on-Demand …
Read more
Blog
Blog

Monetize C3/C7 and Maximize the Value of Your VOD Content

Paul Brickel Viewers are consuming Video-on-Demand (VOD) content at an increasingly rapid pace, which has created monetization opportunities for pay TV operators. However, making the most of these …
Read more
Blog