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Video Trends Vlog Episode 1: Live and VOD Trends

A consistently fresh blend of live and on-demand content puts businesses on a strong path to attract viewers and keep them engaged. We’re seeing a shift in the industry where more content is being …
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Video Trends Vlog Episode 2: Getting Nerdy With SCTE 224

SCTE 224 – known affectionately as “Scuddy 224” – refers to an expanded Event Scheduling and Notification Interface (ESNI) standard that was launched in 2015 by the Society of Cable …
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Tiered encryption solutions are becoming increasingly important to bandwidth monetization

Allison Olien, Senior Director Perhaps no one can appreciate the accelerated pace of change better than independent cable systems, many of whom can trace their businesses back to the “CATV” - …
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Getting a Super Bowl performance out of your ad management system is getting super important

Eric Millington As TVNewsCheck recently observed, in the months leading up to the Super Bowl fans are focused on which teams will play the big game, while chatter amongst marketing and advertising …
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Video quality is becoming an essential ingredient in brand loyalty

Bill Calton, Executive Director, Finance A number of factors are contributing to the increased importance of a video viewer’s quality of experience (QoE) to brand loyalty. First, a growing number of …
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Your ad management platforms - can they pass the cybersecurity test?

Patrick O'Connor If you have watched any news in the past few months, you know that cybersecurity is a hot topic – and a top priority for 2015. Even before the cyber attack against Sony Entertainment …
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Assessing customer demand for 4K

Allison Olien, Senior Director One of the challenges facing cable MSOs and other MVPDs (multichannel video programming distributors) is determining whether customer demand for 4K (Ultra HD) …
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Demand for DAI growing across linear and VOD TV platforms

Todd Porch, Vice President, International As Light Reading’s Alan Breznick observed last month, there are a number of signs that dynamic advertising insertion (DAI) is beginning to take off.* A …
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The growing demand for aligning ad delivery technology with marketing strategy

Todd Porch, Vice President, International A study conducted last year by the CMO Council found a growing trend among marketers to ensure their technology decisions align properly with their company’s …
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Making the most of your voice service

Allison Olien, Senior Director Since the launch of Voice over IP (VoIP), most providers have offered MVPDs bundled voice products, meaning that they sell voice services as an attractive white label …
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