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How important is service in ad distribution?
Jeff Swanson, Senior Director As the technology and business models for ad distribution continue to evolve, there’s a growing trend toward self-service. The convenience makes sense; you can upload …
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CE trends drive market demand for outsourcing video origination
Bill Calton, Executive Director, Finance It doesn’t seem that long ago that creating video content and originating it were closely intertwined, with few processes standing between a TV show and its …
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Today’s TV Requires an Assortment of Ways to Consume Content
Joanna Mullally In order to deliver today’s TV – an ‘every screen’ experience that lets viewers watch on whatever, wherever, and whenever it is most convenient – a media company needs to provide …
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Today’s TV Requires Integrated Video Business Models
Joanna Mullally As stressed in the last blog post about today’s TV, generating revenue is an absolute must and new technologies have provided media companies with more instruments to optimize …
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Today’s TV Requires Knowing Your Audience
Joanna Mullally All smart businesses know that they should know their customer… their likes, dislikes, habits, demographics, etc. Observing and acting upon this personal information permits them to …
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Today’s TV Requires a Strong Backend Video System
Joanna Mullally To sum up all the previous blog posts about today’s TV, media companies need to have the ability to improve their advertising, windowing, content discovery, and viewer relationships. …
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Simplifying your content management and distribution - the case for a single source file
Richard Buchanan Since 2010, “TV Everywhere” has become a technology, a process, a goal and a destination. We are all trying to get “there,” to the ubiquitous place where one file can be viewed on …
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The Challenges of Ad Insertion Across Multiple Channels
Todd Porch, Vice President, International The methods of ad insertion vary depending on the channel, whether it be linear broadcast, on demand, or online. The expanded and varied reach between the …
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Managing Your Physical Ad Assets
Laura Durkheimer, Director Physical asset management is one of the most frequently overlooked aspects to producing, delivering, and distributing video ads. This is particularly the case with …
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Content Distribution Technologies Integrate to Create a New Paradigm
Leslie E. Russell, Linear Distribution and Marketing In the past few years, content distribution has become increasingly complicated as assets need to be prepared, managed and delivered for both …
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