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Advertising: Seamless Transitions
Kate Grimm, Account Management Senior Manager The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger …
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VOD Advertising: Looking Past the Upfronts
Chris Arnson, Director In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers …
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Blog
Multi-CDN Optimization: The Importance of Measuring Each and Every Stream
Mike Gordon, Co-founder and CEO, DLVR Accurately measuring CDN performance for every stream is important – and the numbers prove it. One way a CDN competes for your video delivery business is by …
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Your Player: How Fast to First Frame?
Evan Vernon, Director of Project Management Did you “like” or “dislike” a video this week? Watching video is an emotional experience. Sure, most programming is supposed to be – your favorite program, …
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Comcast Technology Solutions Certified Partners Program
Andrew Bray, Senior Technical Partnership Manager Video standards and customer expectations are constantly evolving and new technology solutions are required to stay competitive. There are more than …
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Automobile Advertising: Keeping Dealers In Alignment
Phil Voelker Automobile manufacturers advertise the experience of driving and using a car. Automobile dealers do too, but more importantly they advertise the experience of buying and owning that car …
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Multi-Platform Content Distribution? No Problem - How Content Providers Use Tech to Deliver Extraordinary Experiences
Philip Voelker Binge-watching, as an audience behavior, speaks volumes about the value of content amidst unprecedented depth of viewer choice. What does this mean for multi platform content …
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The Changing Video Distribution Services Environment for Content Providers
Philip Voelker We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” …
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Building a Lasting, Elastic Media Brand
Josh Arensberg, Vice President Back in March, I wrote a blog with some advice for video brands looking to shore up their technology relationships in preparation for the road ahead. Along those lines, …
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Blog
Self-Service Advertising: Reimagining advertising in the U.S.
Richard Nunn | Vice President and General Manager Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the …
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