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Supporting a Multi-DRM Content Strategy
Paul Brickel Using Digital Rights Management (DRM) to secure and protect content means you have some choices to make. These choices, the ones you make in packaging and encrypting your content, have a …
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Unleash Digital Learning with MediaAMP
Joanna Mullally Much in the same way that premium television has moved beyond the living room in recent years, education has also undergone a similar transformation. Although teaching and learning …
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Considerations for the Move to Digital and HD
Allison Olien, Senior Director The old adage if it isn’t broken, don’t fix it is sage advice in many respects. However, applying this advice to technology upgrades can limit operations, …
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Simplify the Management & Monetization of Live Events
Joanna Mullally For media companies that frequently broadcast live events, such as sports games, the workflows for managing and monetizing multiple live events just got easier with the full suite of …
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How Comcast’s CDN Handles Traffic Spikes
Steve Lacoff Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, …
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A(nother) Guide to Ad Transparency
Renee Ingenito, Executive Director Transparency in advertising has been a very hot topic for the last few years, encompassing both financial and operational transparency. However, with many …
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Measuring the Immeasurable
JOSH ARENSBERG, VICE PRESIDENT Media technology is evolving so quickly that it’s increasingly difficult to take a clear picture of your content’s performance. To complicate things further, advances …
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Advertising: Seamless Transitions
Kate Grimm, Account Management Senior Manager The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger …
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VOD Advertising: Looking Past the Upfronts
Chris Arnson, Director In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers …
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Multi-CDN Optimization: The Importance of Measuring Each and Every Stream
Mike Gordon, Co-founder and CEO, DLVR Accurately measuring CDN performance for every stream is important – and the numbers prove it. One way a CDN competes for your video delivery business is by …
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