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Market opportunities in MENA for streaming, advertising, and sports

With a subscription video on demand (SVOD) services market expected to surpass $1.2 billion by the end of this year, it’s no wonder that entertainment and media companies are looking at the Middle …
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Sports content, AI, and advertising: Lessons from 2024 and predictions for 2025

With 2025 well underway, it’s the perfect time to reflect on how the media and entertainment industry measured up to our predictions from last year . The verdict? Many of our experts’ forecasts were …
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Converging Media Technologies, Continued

Jess Weinthal CTS Connects Summit 2021 Recap In November, we were proud to host the CTS Connects Summit for the second year. We frequently talk about the convergence of broadcast and digital workflow …
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Why whole-home WiFi coverage is the #1 driver of customer loyalty

If you ask customers why they stay loyal to their broadband provider, the answer is rarely about peak speeds or pricing plans. More often, it comes down to something far more personal and tangible: …
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FreeWheel launches Context Engine, bringing scaled, AI‑driven contextual targeting to premium video worldwide

As the advertising ecosystem navigates a privacy ‑ first future, contextual targeting has re-emerged as a critical mechanism for reaching audiences in meaningful, compliant ways. FreeWheel has …
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Device management vs. stream concurrency: the shift from device control to stream intelligence

Table of Contents In this blog, you will learn:     The difference between device management and stream concurrency management , and why they solve different problems.   Why device limits and …
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The Outlook for Programmatic Advertising

Todd Porch, Vice President, International Programmatic advertising on television is rapidly moving beyond the “proof of concept” stage to a viable reality.  In the first quarter of 2015, programmatic …
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Self-Service Advertising: Reimagining advertising in the U.S.

Richard Nunn | Vice President and General Manager Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the …
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Getting a Super Bowl performance out of your ad management system is getting super important

Eric Millington As TVNewsCheck recently observed, in the months leading up to the Super Bowl fans are focused on which teams will play the big game, while chatter amongst marketing and advertising …
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Assessing customer demand for 4K

Allison Olien, Senior Director One of the challenges facing cable MSOs and other MVPDs (multichannel video programming distributors) is determining whether customer demand for 4K (Ultra HD) …
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