Search
Blog
Broadcast Quality? It's Still a Thing.
Philip Voelker What has a stronger impact on an audience’s perception – a great experience or a singularly awful one? In a world where every viewer is also a social media publisher in their own …
Blog
Blog
VOD monetization: New territory for local advertisers
Richard Nunn, VP and General Manager, Ad Platform Are you watching more video-on-demand (VOD) programming? Of course you are. We’re living in a binge-watching economy where entire seasons of a …
Blog
Blog
Video Monetization Models: To Maximize the Value of Content, Hybridity is the New Normal
Philip Voelker From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content Services and Video Services , one of the surprising takeaways was that …
Blog
Blog
The “Retro Look” For All The Wrong Reasons
Philip Voelker The sheer quantity of quality video out there makes it a fantastic time to be an advertiser or agency. So many new devices, new audiences… the possibilities are literally becoming …
Blog
Blog
Three industry terms to refresh and evolve in 2019
Philip Voelker We’re well into the new year. The months ahead will be filled with messages of innovation, disruption, and . . . . well, monetization. It was actually the word “monetization” here in …
Blog
Blog
Video Trends Vlog Episode 1: Live and VOD Trends
A consistently fresh blend of live and on-demand content puts businesses on a strong path to attract viewers and keep them engaged. We’re seeing a shift in the industry where more content is being …
Blog
Blog
Video Trends Vlog Episode 2: Getting Nerdy With SCTE 224
SCTE 224 – known affectionately as “Scuddy 224” – refers to an expanded Event Scheduling and Notification Interface (ESNI) standard that was launched in 2015 by the Society of Cable …
Blog
Blog
Tiered encryption solutions are becoming increasingly important to bandwidth monetization
Allison Olien, Senior Director Perhaps no one can appreciate the accelerated pace of change better than independent cable systems, many of whom can trace their businesses back to the “CATV” - …
Blog
Blog
The growing demand for aligning ad delivery technology with marketing strategy
Todd Porch, Vice President, International A study conducted last year by the CMO Council found a growing trend among marketers to ensure their technology decisions align properly with their company’s …
Blog
Blog
Making the most of your voice service
Allison Olien, Senior Director Since the launch of Voice over IP (VoIP), most providers have offered MVPDs bundled voice products, meaning that they sell voice services as an attractive white label …
Blog