Search
Blog
Considerations for the Move to Digital and HD
Allison Olien, Senior Director The old adage if it isn’t broken, don’t fix it is sage advice in many respects. However, applying this advice to technology upgrades can limit operations, …
Blog
Blog
Simplify the Management & Monetization of Live Events
Joanna Mullally For media companies that frequently broadcast live events, such as sports games, the workflows for managing and monetizing multiple live events just got easier with the full suite of …
Blog
Blog
How Comcast’s CDN Handles Traffic Spikes
Steve Lacoff Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, …
Blog
Blog
Origination Evolution: Integrating Human and Hardware Resources
Allison Olien, Senior Director There is little doubt about the recent dramatic shift in how content is distributed and viewers consume it. Yet, despite increased demand for streaming and OTT, pay-TV …
Blog
Blog
A(nother) Guide to Ad Transparency
Renee Ingenito, Executive Director Transparency in advertising has been a very hot topic for the last few years, encompassing both financial and operational transparency. However, with many …
Blog
Blog
Open Minds, Open Source, Open CDNs
Barry Tishgart, Vice President A Content Delivery Network (CDN) is essential for any company operating in the entertainment and media space, many of which use multiple CDNs. The standard definition …
Blog
Blog
What is Live-Plus-35?
Chris Arnson, Director The entertainment and media industry has been aflutter about Nielsen’s plans to launch “Live-plus-35” this fall. This would entail extending the ratings window to 35 days …
Blog
Blog
Leading the Collaboration of the Ad Industry
Laura Durkheimer, Director The creative ecosystem of the advertising industry is more multichannel and global than ever. Content for both traditional and emerging platforms is an increasingly complex …
Blog
Blog
Measuring the Immeasurable
JOSH ARENSBERG, VICE PRESIDENT Media technology is evolving so quickly that it’s increasingly difficult to take a clear picture of your content’s performance. To complicate things further, advances …
Blog
Blog
March “Ad-ness”
Chris Corlett, Account Manager The craziest annual college basketball tournament has commenced! College basketball’s premier tournament is exciting because of its unpredictability; with 68 teams …
Blog