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Simplifying your content management and distribution - the case for a single source file

Richard Buchanan Since 2010, “TV Everywhere” has become a technology, a process, a goal and a destination. We are all trying to get “there,” to the ubiquitous place where one file can be viewed on …
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The Challenges of Ad Insertion Across Multiple Channels

Todd Porch, Vice President, International The methods of ad insertion vary depending on the channel, whether it be linear broadcast, on demand, or online. The expanded and varied reach between the …
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Managing Your Physical Ad Assets

Laura Durkheimer, Director Physical asset management is one of the most frequently overlooked aspects to producing, delivering, and distributing video ads. This is particularly the case with …
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Content Distribution Technologies Integrate to Create a New Paradigm

Leslie E. Russell, Linear Distribution and Marketing In the past few years, content distribution has become increasingly complicated as assets need to be prepared, managed and delivered for both …
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thePlatform’s Simon McGrath Named Top VOD Professional

Joanna Mullally We are proud to announce that our General Manager EMEA, Simon McGrath, was recently named as one of the United Kingdom’s top 50 most influential people working in Video-on-Demand …
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Monetize C3/C7 and Maximize the Value of Your VOD Content

Paul Brickel Viewers are consuming Video-on-Demand (VOD) content at an increasingly rapid pace, which has created monetization opportunities for pay TV operators. However, making the most of these …
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Automatic Availability Windows

Paul Brickel Managing media availability has become increasingly complicated and dynamic. Content exclusivity for negotiated time periods is now commonplace – it frequently moves in and out of …
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Four Network Capabilities Essential to Ad Distribution

Patrick O'Connor The most critical aspect of any ad delivery vendor—besides full-service customer relations—is the capability of the network over which the ad assets flow. There is very little a …
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The Benefits of a Multi-CDN Strategy

Barry Tishgart, Vice President, Video Platform Increasing consumer demand for streaming video, online gaming, and downloads—along with growing expectations of quality of experience (QofE)—is causing …
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Use mpx to Efficiently Enter New Markets

Paul Brickel mpx makes it easy to deliver your video offerings to market. From linear streaming to OTT solutions, mpx provides all the tools you need to manage, productize, promote, and monetize your …
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