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Unique new ways to maximize classic VOD content

MIKE DIFERDINANDO What’s old could be new again. From music and fashion to television and movies, culture and content have a way of coming back around and finding new audiences — especially in an age …
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Harness the full capabilities of the marketplace with advertising automation

MIKE DIFERDINANDO Today, brands debate whether to prioritize broadcast or digital video channels in their advertising campaigns. But why choose? A blended, multichannel, strategy can increase ROI by …
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Why mobile should drive your CDN strategy

MIKE DIFERDINANDO A strong relationship between content creator and consumer is built on reliable, consistent, playback experiences. Don’t leave your customers stranded without the connection they …
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Today’s TV Requires Knowing Your Audience

Joanna Mullally All smart businesses know that they should know their customer… their likes, dislikes, habits, demographics, etc. Observing and acting upon this personal information permits them to …
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Today’s TV Requires a Strong Backend Video System

Joanna Mullally To sum up all the previous blog posts about today’s TV, media companies need to have the ability to improve their advertising, windowing, content discovery, and viewer relationships. …
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Ad Management for Political Campaigns

Michael DiFerdinando Will your message reach the people who matter this campaign season? As the calendar slips into the start of a new decade, the 2020s are poised to roar for advertisers ahead of …
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Channels are changing: Cloud-based origination and FAST

Linear television isn’t dead, but it certainly isn’t the same as it was even five years ago. As content delivery and consumption shift toward digital platforms, content owners and distributors find …
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Meet Leo Garcia: Bringing a global media perspective to Comcast AdFusion

A conversation with CTS’s newest AdFusion team member on media transformation, multicultural advertising, and why technology still depends on service Connect with Leo on LinkedIn Comcast Technology …
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Multi-CDN Optimization: The Importance of Measuring Each and Every Stream

Mike Gordon, Co-founder and CEO, DLVR Accurately measuring CDN performance for every stream is important – and the numbers prove it. One way a CDN competes for your video delivery business is by …
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You’re Only Live Once

Chris Gottschalk, Product Manager The excitement of any major live event, like this year’s college basketball playoffs, aside from being responsible for countless hours of distracted coworkers, is a …
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