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How Comcast’s CDN Handles Traffic Spikes
Steve Lacoff Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, …
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Blog
Origination Evolution: Integrating Human and Hardware Resources
Allison Olien, Senior Director There is little doubt about the recent dramatic shift in how content is distributed and viewers consume it. Yet, despite increased demand for streaming and OTT, pay-TV …
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A(nother) Guide to Ad Transparency
Renee Ingenito, Executive Director Transparency in advertising has been a very hot topic for the last few years, encompassing both financial and operational transparency. However, with many …
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Open Minds, Open Source, Open CDNs
Barry Tishgart, Vice President A Content Delivery Network (CDN) is essential for any company operating in the entertainment and media space, many of which use multiple CDNs. The standard definition …
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What is Live-Plus-35?
Chris Arnson, Director The entertainment and media industry has been aflutter about Nielsen’s plans to launch “Live-plus-35” this fall. This would entail extending the ratings window to 35 days …
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Leading the Collaboration of the Ad Industry
Laura Durkheimer, Director The creative ecosystem of the advertising industry is more multichannel and global than ever. Content for both traditional and emerging platforms is an increasingly complex …
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Measuring the Immeasurable
JOSH ARENSBERG, VICE PRESIDENT Media technology is evolving so quickly that it’s increasingly difficult to take a clear picture of your content’s performance. To complicate things further, advances …
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March “Ad-ness”
Chris Corlett, Account Manager The craziest annual college basketball tournament has commenced! College basketball’s premier tournament is exciting because of its unpredictability; with 68 teams …
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Advertising: Seamless Transitions
Kate Grimm, Account Management Senior Manager The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger …
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VOD Advertising: Looking Past the Upfronts
Chris Arnson, Director In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers …
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