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Attaining Long-Term Subscriber Love

Dave Browne, Director of Product Management The attraction of a subscription VOD business model is a reliable revenue stream, powered by a personalized experience that evolves to remain relevant and …
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Digital Rights Management - a Multi-Platform Checklist

Evan Vernon, Director, Product Management Digital Rights Management (DRM) is, at its core, a way to protect the long-term value of intellectual property in a content-driven economy (for those …
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Channel Origination Overview

Allison Olien, Executive Director and General Manager Channel origination has come a LONG way in just the last two decades. Allison Olien, Executive Director at Comcast Technology Solutions, provides …
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The Changing Video Distribution Services Environment for Content Providers

Philip Voelker We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” …
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Broadcast Quality? It's Still a Thing.

Philip Voelker What has a stronger impact on an audience’s perception – a great experience or a singularly awful one? In a world where every viewer is also a social media publisher in their own …
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Comcast Technology Solutions Certified Partners Program

Andrew Bray, Senior Technical Partnership Manager Video standards and customer expectations are constantly evolving and new technology solutions are required to stay competitive.  There are more than …
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VOD monetization: New territory for local advertisers

Richard Nunn, VP and General Manager, Ad Platform Are you watching more video-on-demand (VOD) programming? Of course you are. We’re living in a binge-watching economy where entire seasons of a …
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Video Monetization Models: To Maximize the Value of Content, Hybridity is the New Normal

Philip Voelker From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content Services and Video Services , one of  the surprising takeaways was that …
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How is the ad distribution business changing?

Todd Porch, Vice President, International Advertising delivery has changed dramatically in the last 20 years. Twenty years ago, there were no smartphones or tablets and the Internet was a new …
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The “Retro Look” For All The Wrong Reasons

Philip Voelker The sheer quantity of quality video out there makes it a fantastic time to be an advertiser or agency. So many new devices, new audiences… the possibilities are literally becoming …
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