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Streamlining the ad ecosystem
CTS and Prisma by Mediaocean bring creative and media teams into alignment Earlier this year, Comcast Technology Solutions (CTS) announced a breakthrough collaboration with Prisma by Mediaocean aimed …
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How is the ad distribution business changing?
Todd Porch, Vice President, International Advertising delivery has changed dramatically in the last 20 years. Twenty years ago, there were no smartphones or tablets and the Internet was a new …
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From "Out-of-the-Box" to "Off-the-Shelf"
Josh Arensberg, Vice President The competitive landscape of the video industry is barely recognizable from what was ten years ago; but the partnership landscape has undergone its own radical …
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Customer Connections Newsletter March
Creative intelligence drives new technology partnership Do you have the meaningful insights you need to optimize creative and drive business results? Creative Intelligence enables you to look at …
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Utilizing a Multi-CDN architecture for peak performance
Steve Lacoff, Vice President The reasoning behind a content delivery network (CDN) deployment is simple: The shorter the distance that a file must travel, the less time it takes to make it to the …
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New year, new work resolutions
Todd Porch, Vice President, International Somehow, it’s already the middle of January. The holidays seem like a distant memory and work is back in full swing. Chances are you made some New Year’s …
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What Does "End-To-End" Really Mean?
Leslie Russell, Vice President, Linear Distribution and Marketing There is a barrage of marketing messages filled with claims of “end-to-end solutions” designed to help make your business successful. …
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Elevating Ad Management: 5 Strategies for Success
Philip Voelker A successful advertising campaign is more than the sum of its parts. That’s the goal, right? Campaigns need to justify themselves by delivering measurable results. That said, there are …
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Live sports video: A winning playbook for content delivery and management
For streaming, broadcasting, or advertising, live sports represent some of the most exciting and most complex events to manage — and some of the most lucrative, particularly when it comes to breaking …
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The Philadelphia Flyers and CTS: Revolutionizing fan engagement
Takeaways from our December 2025 webinar “In a world where attention is scarce, friction is the enemy.” Today’s sports and entertainment landscape demands creative, innovative new approaches to …
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