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How Comcast’s CDN Handles Traffic Spikes
Steve Lacoff Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, …
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A(nother) Guide to Ad Transparency
Renee Ingenito, Executive Director Transparency in advertising has been a very hot topic for the last few years, encompassing both financial and operational transparency. However, with many …
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Measuring the Immeasurable
JOSH ARENSBERG, VICE PRESIDENT Media technology is evolving so quickly that it’s increasingly difficult to take a clear picture of your content’s performance. To complicate things further, advances …
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Advertising: Seamless Transitions
Kate Grimm, Account Management Senior Manager The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger …
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VOD Advertising: Looking Past the Upfronts
Chris Arnson, Director In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers …
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Multi-CDN Optimization: The Importance of Measuring Each and Every Stream
Mike Gordon, Co-founder and CEO, DLVR Accurately measuring CDN performance for every stream is important – and the numbers prove it. One way a CDN competes for your video delivery business is by …
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Your Player: How Fast to First Frame?
Evan Vernon, Director of Project Management Did you “like” or “dislike” a video this week? Watching video is an emotional experience. Sure, most programming is supposed to be – your favorite program, …
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Comcast Technology Solutions Certified Partners Program
Andrew Bray, Senior Technical Partnership Manager Video standards and customer expectations are constantly evolving and new technology solutions are required to stay competitive. There are more than …
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Multi-Platform Content Distribution? No Problem - How Content Providers Use Tech to Deliver Extraordinary Experiences
Philip Voelker Binge-watching, as an audience behavior, speaks volumes about the value of content amidst unprecedented depth of viewer choice. What does this mean for multi platform content …
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The Changing Video Distribution Services Environment for Content Providers
Philip Voelker We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” …
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