VOD Advertising: Looking Past the Upfronts
In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers and programmers. New program premieres, cancellations, and continuations are all announced to potential advertisers so that their...
Build Your MCN Business For a Billion Views
In recent years, top multi-channel networks (MCN) have reached billions of monthly views. These MCNs, along with many others who haven’t reached ten-figure views yet, are realizing that they need a more powerful video system. thePlatform’s mpx offers MCNs an easier way to:...
Attracting “Cord Nevers” into the Pay TV Ecosystem
Pay TV providers have experienced transitional shifts, predominantly over the last five years, as consumers change how they watch their content. Internet video has redefined how consumers get content and has spurred the cord cutter and cord never segments. These groups of consumers...
Use mpx to Efficiently Enter New Markets
mpx makes it easy to deliver your video offerings to market. From linear streaming to OTT solutions, mpx provides all the tools you need to manage, productize, promote, and monetize your content. Spinning up a new service may seem daunting at first, but...
mpx Delivers Secure Content Using FairPlay Streaming
mpx now supports FairPlay Streaming (FPS), a solution that makes it easier for broadcasters, networks and pay TV operators to streamline ingest, encoding, and delivery workflows for secure delivery to Apple TV®, Safari®, and iOS® devices. mpx and FairPlay Streaming mpx with FPS...
The Benefits of a Multi-CDN Strategy
Increasing consumer demand for streaming video, online gaming, and downloads—along with growing expectations of quality of experience (QofE)—is causing content owners and distributors to rethink their content delivery strategies. The leaders in online delivery have discovered that blending multiple CDNs will provide their...
Four Network Capabilities Essential to Ad Distribution
The most critical aspect of any ad delivery vendor—besides full-service customer relations—is the capability of the network over which the ad assets flow. There is very little a distribution partner can do for your advertising needs without a robust and reliable network to...
Protect Your Pay TV Content and Monetize Every Window
As the cloud continues to expand the boundaries of premium television services, it is also creating numerous monetization opportunities for pay TV operators. The second part of our four part series called Pay TV 2.015 addresses the importance of content protection when it...
Trainer’s Corner – mpx Media Availability Windows
mpx makes it easy to manage media availability. You might recall our recent post called “ Automatic Availability Windows ” about automating media availability management. This post also highlighted the power of mpx’s validation rules as they apply to single or multiple availability...
Connecting the Platform Behind Connected TV’s Loudest Voice
Talpa Media’s voice is loud in the entertainment industry. So loud, that it’s heard in 180 countries worldwide. Part of the ITV Group as an independent label, Talpa is the global production company behind “The Voice,” “The Big Picture,” “Dance Dance Dance,” and...
Partner Spotlight: Penthera
TV Everywhere (TVE) is the hot new feature in the pay TV industry. Penthera and thePlatform are adjacent technologies that, in combination, are enabling a great streaming and download experience for Video-on-Demand (VoD) content. From individual TV show-focused apps to broader TV genre-focused...