Converging Media Technologies, Continued
In November we were proud to host the CTS Connects Summit for the second year. We frequently talk about the convergence of broadcast and digital workflow and this year it was even more evident that this decade will be marked by a convergence of media and advertising technologies, as real-time services, security, and monetization techniques all become more intertwined. This year’s summit had a natural focus around creating unity between industries, fostering collaboration, flexibility, and security, with particular emphasis on experiences that improve the value equation on both sides of the screen
Video Trends Vlog Episode 3: Go-To-Market Strategy
2019 is proving to be another huge year for the industry, as some of the biggest entertainment brands are poised to launch new streaming and on-demand destinations of their own. Where business models used to be split up more clearly between subscriber-based approaches...
Self-Service Advertising: Reimagining advertising in the U.S.
Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the United States, we typically opt for managed-solutions – a distinction changing fast due to the rise in self-serve digital platforms. Running campaigns through...
Video Trends Vlog Episode 2: Getting Nerdy With SCTE 224
SCTE 224 – known affectionately as “Scuddy 224” – refers to an expanded Event Scheduling and Notification Interface (ESNI) standard that was launched in 2015 by the Society of Cable Telecommunications Engineers (SCTE). Simply put, SCTE 224 was borne from the increased need...
Video Trends Vlog Episode 1: Live and VOD Trends
A consistently fresh blend of live and on-demand content puts businesses on a strong path to attract viewers and keep them engaged. We’re seeing a shift in the industry where more content is being served via terrestrial delivery, while still working to preserve...
Three industry terms to refresh and evolve in 2019
We’re well into the new year. The months ahead will be filled with messages of innovation, disruption, and . . . . well, monetization. It was actually the word “monetization” here in our office that sparked talk about some of the most overused...
The State of Digital Transformation in 2019
In 2017, we started off the year talking about the convergence of digital and broadcast workflows. It was inevitable: by bringing the consistent quality and process maturity of broadcast with the agility, reach, and monetization capabilities of digital, companies are creating, as we...
THE “RETRO LOOK” FOR ALL THE WRONG REASONS
The sheer quantity of quality video out there makes it a fantastic time to be an advertiser or agency. So many new devices, new audiences… the possibilities are literally becoming endless. Here’s the thing though: be it live streaming, linear, on-demand, broadcast, you...
VIDEO MONETIZATION MODELS: TO MAXIMIZE THE VALUE OF CONTENT, HYBRIDITY IS THE NEW NORMAL
From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content Services and Video Services, one of the surprising takeaways was that “being discovered” surpassed operational costs as the number one business challenge facing survey respondents. Along those...
VOD MONETIZATION: NEW TERRITORY FOR LOCAL ADVERTISERS
Are you watching more video-on-demand (VOD) programming? Of course you are. We’re living in a binge-watching economy where entire seasons of a program are delivered all at once and VOD consumption is a growing component of the average viewer’s video diet. The market...
Comcast Technology Solutions Certified Partners Program
Video standards and customer expectations are constantly evolving and new technology solutions are required to stay competitive. There are more than a dozen platforms on which consumers watch video, each with support for varying video streaming, caption, and digital rights management (DRM) formats...