Unique new ways to maximize classic VOD content
What’s old could be new again. From music and fashion to television and movies, culture and content have a way of coming back around and finding new audiences — especially in an age where your new favorite (and long ago canceled) show is...
Winning the Multi-Platform Balancing Act
“Consumer mobility” isn’t just about smartphones. One of the best things about being a consumer in today’s video market is that there’s such an abundance of great stuff to watch. As companies get smarter about improving experiences and content discovery, it’s easy to...
The “anywhere” video delivery portfolio
Anyone who invests in the stock market knows that the term “diversified portfolio” is the foundation that all of our investment strategies are built upon. By spreading risk around to multiple investments, the chance of failure is massively reduced, and success can be...
How We Watch
A quick search for “OTT adoption” brings up thousands of news articles in 2017 alone. But while the news might seem to skew OTT, how are audiences really watching? Below, we take a look at the broadcast and digital trends from the year...
Ad Distribution: The Performance Model
Advertising delivery is, at its core, content delivery and share many of the same overarching delivery pain points – such as the increased costs and complexities of serving a multi-platform consumer landscape and the mounting expenses of producing top-quality video spots. Just like...
Centralize Production Services for Better Results
Every media asset has a specifically tailored role and goal. Even within the context of one brand, each campaign can have vastly different post-production needs or versioning requirements. For example, the needs of a national campaign with a variety of ad spots would...
Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies
Do you wish you had more funds for a more robust media campaign? Do you want to explore ad tech, expand into digital, add more reach and frequency, or create additional creative? Comcast Technology Solutions recently partnered with Advertising Age to present a...
Pluralize your CDN for peak performance
A multi-CDN architecture delivers much more value than “one good CDN.” Simply put, it’s a way to multiply the benefits of CDN delivery so that the playback experience is engaging and worth repeating, regardless of how or where your programming gets watched.
Building a Lasting, Elastic Media Brand
Back in March, I wrote a blog with some advice for video brands looking to shore up their technology relationships in preparation for the road ahead. Along those lines, we introduced a holistic framework called Media Technology Lifecycle Management (“MTLM”) and presented it...
What is Media Technology Lifecycle Management?
I recently presented a paper introducing Media Technology Lifecycle Management (MTLM) , but what does it really mean? Theoretically speaking, MTLM is a simple and effective approach for organizations to help keep operations on a path of continuous improvement and growth. It’s our...
VOD Syndication: an updated definition
A modern VOD syndication workflow solves two complex content delivery questions: 1) who should receive it? 2) how are you monetizing it? Based on the destination for each VOD asset and the content provider’s business model, the VOD workflow must adjust to best...