Three industry terms to refresh and evolve in 2019
We’re well into the new year. The months ahead will be filled with messages of innovation, disruption, and . . . . well, monetization. It was actually the word “monetization” here in our office that sparked talk about some of the most overused...
VOD Advertising: Looking Past the Upfronts
With VOD programming continuing to rise as a percentage of overall viewing, it’s a good time to take a look at the ways in which providers are offering multiple ways to monetize it – and the challenge in trying to truly understand how...
The Multiscreen Opportunity
Over-the-top (OTT) video is growing, with consumers taking advantage of a wide range of content and service choices, often from multiple providers. For traditional content providers and media companies, multiscreen video represents a massive opportunity to not only complement existing services but also...
The Evolution of Tune-In Campaigns
It was a lot easier to get viewers excited about “tuning in” to a new program when the living room was the only place to watch it. Back then, the lack of choice made it a lot easier for consumers, too; but we...
Planning for the Future of Media Delivery
Can a content provider or programmer really "future-proof" its delivery model? Asking the question internally isn’t so much about polishing your crystal ball, but about defining your priorities as an organization.
Seeing the (Media Technology) Forest Through the Trees
It’s challenging to see the forest through the trees when new trees pop up to disrupt the view. New media technologies, delivery mechanisms, and business models emerge at such a frequent pace that organizations can find themselves taking focus away from their core...
Ad Platform: Seamless Transitions
The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger fears, regardless of how “change-savvy” your business is. The human animal is hard-wired to meet any major upheaval with a...
Four Megatrends That Will Shape Your Media Technology Strategy
It almost goes without saying that staying ahead of the current trends in media technology is imperative to success. As a 25+ year media and entertainment veteran, I’ve seen a lot of industry megatrends shape our business, but at nowhere near the speed...
March “Ad-ness”
The craziest annual college basketball tournament has commenced! College basketball’s premier tournament is exciting because of its unpredictability; with 68 teams competing in a single-elimination battle for glory, anything can happen. Behind the scenes, everything needs to run like clockwork in order to...
Relationship Advice for Strong Media Technology Partnerships
Great content delivered through an extraordinary viewing experience is the key to lasting audience love, and the primary mission of every content provider. To maintain viewer loyalty amidst constantly evolving definitions of “great content” and "extraordinary experience,” brands engage with technology partners who...
Measuring the Immeasurable
Media technology is evolving so quickly that it’s increasingly difficult to take a clear picture of your content’s performance. To complicate things further, advances that bring content to market faster often lead to innovations that change the demands of the end user. Between...