What’s Your Five Year Plan?
It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back to the beginning of the year. Remember, way back...
You’re Only Live Once
The excitement of any major live event, like this year’s college basketball playoffs, aside from being responsible for countless hours of distracted coworkers, is a great time for our industry to witness the improvements to live streaming in action on a massive scale...
Multi-CDN Optimization: The Importance of Measuring Each and Every Stream
Accurately measuring CDN performance for every stream is important – and the numbers prove it.
One way a CDN competes for your video delivery business is by showing you data that proves that it is faster than other CDNs. Every CDN has a handful of industry reports, third-party tests, and/or head-to-head customer bake-offs that prove that at least...
The New Ad Management? Meet me in the cloud
The relationship between time-shifted viewing and advertising is shaped by the increasing power of consumer choice, and the need for processes that allow advertisers to meet customers on the customers’ timetable and device preference. For advertisers who want to reach their intended customers...
Dead Air is Not an Option
If you’re in the business of keeping eyes glued to screens, you are responsible for delivering to a lot more devices than just the living room television. That said, not every piece of content, live or otherwise, can be delivered everywhere. The rights...
Multi-Platform Content Distribution? No Problem - How Content Providers Use Tech to Deliver Extraordinary Experiences
Binge-watching, as an audience behavior, speaks volumes about the value of content amidst unprecedented depth of viewer choice. What does this mean for multi platform content distribution? We can choose from a huge variety of devices capable of displaying video of phenomenal quality...
CDN Performance: The Content Delivery "Network Of Networks"
Content delivery networks (CDNs) are well-established as a necessary component of today’s digital video delivery strategy. Closing the physical distance between the server and the end-user is a great way to protect the quality of end-user playback and security of the video files...
Winning the Multi-Platform Delivery Balancing Act
“Consumer mobility” isn’t just about smartphones. One of the best things about being a consumer in today’s video market is that there’s such an abundance of great stuff to watch. As companies get smarter about improving experiences and content discovery, it’s easy to...
The “anywhere” video delivery platform
Anyone who invests in the stock market knows that the term “diversified portfolio” is the foundation that all of our investment strategies are built upon. By spreading risk around to multiple investments, the chance of failure is massively reduced, and success can be...
How We Watch: Digital Video Trends
A quick search for “OTT adoption” brings up thousands of news articles in 2017 alone. But while the news might seem to skew OTT, how are audiences really watching? Below, we take a look at the broadcast and digital video trends from the...
Ad Distribution: The Performance Model
Advertising delivery is, at its core, content delivery and share many of the same overarching delivery pain points – such as the increased costs and complexities of serving a multi-platform consumer landscape and the mounting expenses of producing top-quality video spots. Just like...