TO MAXIMIZE THE VALUE OF CONTENT, HYBRIDITY IS THE NEW NORMAL
From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content and Video Providers , one of the surprising takeaways was that “being discovered” surpassed operational costs as the number one business challenge facing survey respondents. Along those...
Broadcast and OTT: The Year of Converged Workflows
Best practices in delivery workflows and monetization processes can be leveraged by both broadcasters and OTT providers to create efficiencies delivering high-quality content to a multitude of destinations. This blog details this latest OTT trend.
Leading the Collaboration of the Ad Industry
The creative ecosystem of the advertising industry is more multichannel and global than ever. Content for both traditional and emerging platforms is an increasingly complex and challenging dynamic for advertisers and agencies to navigate. We all know managing multifaceted, global ad campaigns across...
What is Live-Plus-35?
The entertainment and media industry has been aflutter about Nielsen’s plans to launch “Live-plus-35” this fall. This would entail extending the ratings window to 35 days beyond the initial live broadcasting of a TV program. Considering that today’s TV experience involves multiple devices...
Open Minds, Open Source, Open CDNs
A Content Delivery Network (CDN) is essential for any company operating in the entertainment and media space, many of which use multiple CDNs. The standard definition of a CDN is relatively simple – a collection of geographically-dispersed servers that optimize delivery of all...
A(nother) Guide to Ad Transparency
Transparency in advertising has been a very hot topic for the last few years, encompassing both financial and operational transparency. However, with many overlapping principals it can be difficult to understand the differences between the two, and more importantly, how they could impact...
Terrestrial, Satellite or Both?
Satellite cable delivery has been the standard for many years. However, recently content delivery via terrestrial “fiber” has started to shake up the industry. Depending on your location and goals, one or both may be the best option for your delivery. Read on...
Empower Your Viewers, Increase Engagement & Conversion
The number of views a video gets cannot be the sole measure of a successful campaign. HaulStars, a trusted partner of Comcast Technology Solutions, offers a more comprehensive experience through interactive and shoppable video technology which increases engagement and conversion for brands, publishers...
Origination Evolution: Integrating Human and Hardware Resources
There is little doubt about the recent dramatic shift in how content is distributed and viewers consume it. Yet, despite increased demand for streaming and OTT, pay-TV and other subscription-based services remain strong, with over 100 million pay subscribers [i] in the United...
DRM Just Got Easier
For a media company’s content to reach as many viewers as possible, it needs to be able to playback on all the most popular devices. This entails the use of Digital Rights Management (DRM) to secure and protect content before it is sent...
How Comcast’s CDN Handles Traffic Spikes
Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, when spikes occur, the quality of an end-user’s streaming or download experience typically suffers. Live...