VOD Advertising: Looking Past the Upfronts
In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers and programmers. New program premieres, cancellations, and continuations are all announced to potential advertisers so that their...
Exploring the Benefits of DOCSIS 3.1
A few years ago, DOCSIS 3.1 was announced at a special meeting of the Society for Cable Telecommunications Engineers (SCTE). CableLabs officially released the specification in October 2013, putting us a little over two years since its inception. By well into 2015, you...
Production Services Simplify Your Ad Delivery Workflow
Advertising can be a complex landscape, where unknowns are plentiful and time is not. Many steps are required to create spots and get them from concept to consumers, which add to the amount of time required to produce, finalize, and deliver your ad....
Publishing with mpx Accelerate
mpx provides the features and functionality needed to present your content in the best possible light. Every time. With mpx Accelerate, we provide you with predefined Publishing Profiles that have been vetted by today’s leading pay TV operators to ensure that the renditions...
Get Updated On mpx
To succeed in a dynamic marketplace, the solutions you depend on must be able to adapt to changes in the market, scale to meet demand, and offer continuous improvement. Accordingly, thePlatform has an agile delivery methodology that mandates frequent mpx updates and new...
Automate Your YouTube Syndication
It is becoming increasingly common for TV audiences to consume isolated segments of their favorite shows online versus watching the entire episode live. Publishers are quickly learning that syndicating to YouTube is an effective way to generate viral content and capture a new...
Elemental Technologies Webinar for mpx Replay
Broadcasters around the world are grappling with how to make their linear TV broadcasts available for instant replay on any screen, while enforcing viewing or advertising policies. mpx Replay is a premium service offered as part of thePlatform’s mpx video publishing system, designed...
IVA – A Better Way To Manage Trailers
It started as a way to put theatrical movie trailers into video stores. Today, it’s about movie trailers, TV previews, and video game trailers. We’ve chalked up a lot of firsts along the way. First to put movie trailers in video stores. First...
Advertising in the Off Season
Everything has its season—football, weddings, awards, and if you are fortunate enough to live in the Southwest, hatch chiles. Television series are no exception to seasonality, primarily being lumped into fall and spring. Television advertising has closely followed the pattern of the seasons,...
VOD – How Important is it for Your Business?
As viewers take advantage of new opportunities to consume video content anywhere and at any time, video on demand (VOD) is becoming an increasingly important component in content distributors’ business models. Viewer Demand for On Demand There are many indications that the demand...
Automatic Availability Windows
Managing media availability has become increasingly complicated and dynamic. Content exclusivity for negotiated time periods is now commonplace – it frequently moves in and out of syndication outlets, and there might also be regional content restrictions. Creating this exclusivity traditionally requires heavy manual...