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Blog

  • Bart Spreister
  • September 21, 2020

What’s Your Five Year Plan?

It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back to the beginning of the year. Remember, way back...
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Content Providers
  • Ryan Durfey, Senior Product Manager
  • February 28, 2018
CDN Performance: The Content Delivery "Network Of Networks"
Content delivery networks (CDNs) are well-established as a necessary component of today’s digital video delivery strategy. Closing the physical distance between the server and the end-user is a great way to protect the quality of end-user playback and security of the video files...
Content Providers
  • Philip Voelker
  • January 19, 2018
Winning the Multi-Platform Delivery Balancing Act
“Consumer mobility” isn’t just about smartphones. One of the best things about being a consumer in today’s video market is that there’s such an abundance of great stuff to watch. As companies get smarter about improving experiences and content discovery, it’s easy to...
Content Providers
  • Philip Voelker
  • December 20, 2017
The “anywhere” video delivery platform
Anyone who invests in the stock market knows that the term “diversified portfolio” is the foundation that all of our investment strategies are built upon. By spreading risk around to multiple investments, the chance of failure is massively reduced, and success can be...
Content Providers
  • December 19, 2017
How We Watch: Digital Video Trends
A quick search for “OTT adoption” brings up thousands of news articles in 2017 alone. But while the news might seem to skew OTT, how are audiences really watching? Below, we take a look at the broadcast and digital video trends from the...
Content Providers
  • Renee Ingenito, Executive Director
  • November 1, 2017
Ad Distribution: The Performance Model
Advertising delivery is, at its core, content delivery and share many of the same overarching delivery pain points – such as the increased costs and complexities of serving a multi-platform consumer landscape and the mounting expenses of producing top-quality video spots. Just like...
Advertisers
  • Renee Ingenito, Executive Director
  • October 25, 2017
Centralize Production Services for Better Results
Every media asset has a specifically tailored role and goal. Even within the context of one brand, each campaign can have vastly different post-production needs or versioning requirements. For example, the needs of a national campaign with a variety of ad spots would...
Advertisers
  • Kevin Lemberg, Director, Ad Suite
  • October 18, 2017
Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies
Do you wish you had more funds for a more robust media campaign? Do you want to explore ad tech, expand into digital, add more reach and frequency, or create additional creative? Comcast Technology Solutions recently partnered with Advertising Age to present a...
Advertisers
  • Steve Lacoff, Vice President
  • October 16, 2017
Utilizing a Multi-CDN architecture for peak performance
A multi-CDN architecture delivers much more value than “one good CDN.” Simply put, it’s a way to multiply the benefits of CDN delivery so that the playback experience is engaging and worth repeating, regardless of how or where your programming gets watched.
Content Providers
  • Josh Arensberg, Vice President
  • September 27, 2017
Building a Lasting, Elastic Media Brand
Back in March, I wrote a blog with some advice for video brands looking to shore up their technology relationships in preparation for the road ahead. Along those lines, we introduced a holistic framework called Media Technology Lifecycle Management (“MTLM”) and presented it...
Advertisers
Content Providers
MVPDS and Global Operators
Technology Providers
  • Josh Arensberg, Vice President
  • September 11, 2017
What is Media Technology Lifecycle Management?
I recently presented a paper introducing Media Technology Lifecycle Management (MTLM), but what does it really mean? Theoretically speaking, MTLM is a simple and effective approach for organizations to help keep operations on a path of continuous improvement and growth. It’s our way...
Advertisers
Content Providers
MVPDS and Global Operators
Technology Providers

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