Blog

The creative ecosystem of the advertising industry is more multichannel and global than ever. Content for both traditional and emerging platforms is an increasingly complex and challenging dynamic for advertisers and agencies to navigate. We all know managing multifaceted, global ad campaigns across...

The entertainment and media industry has been aflutter about Nielsen’s plans to launch “Live-plus-35” this fall. This would entail extending the ratings window to 35 days beyond the initial live broadcasting of a TV program. Considering that today’s TV experience involves multiple devices...

A Content Delivery Network (CDN) is essential for any company operating in the entertainment and media space, many of which use multiple CDNs. The standard definition of a CDN is relatively simple – a collection of geographically-dispersed servers that optimize delivery of all...

Transparency in advertising has been a very hot topic for the last few years, encompassing both financial and operational transparency. However, with many overlapping principals it can be difficult to understand the differences between the two, and more importantly, how they could impact...

Satellite cable delivery has been the standard for many years. However, recently content delivery via terrestrial “fiber” has started to shake up the industry. Depending on your location and goals, one or both may be the best option for your delivery. Read on...

The number of views a video gets cannot be the sole measure of a successful campaign. HaulStars, a trusted partner of Comcast Technology Solutions, offers a more comprehensive experience through interactive and shoppable video technology which increases engagement and conversion for brands, publishers...

There is little doubt about the recent dramatic shift in how content is distributed and viewers consume it. Yet, despite increased demand for streaming and OTT, pay-TV and other subscription-based services remain strong, with over 100 million pay subscribers [i] in the United...

For a media company’s content to reach as many viewers as possible, it needs to be able to playback on all the most popular devices. This entails the use of Digital Rights Management (DRM) to secure and protect content before it is sent...

Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, when spikes occur, the quality of an end-user’s streaming or download experience typically suffers. Live...

For media companies that frequently broadcast live events, such as sports games, the workflows for managing and monetizing multiple live events just got easier with the full suite of mpx services. Using mpx Live Events, you can now automate the recording process by...