See spot run the world
Partners for advertising on every screen, everywhere
The story of advertising in today’s world is a tale of incomprehensible and increasing complexity. We can look back with nostalgia at the time when ad spots were all the same size, the same length, the same broadcast format; but in today’s world of real-time media placements and creative optimization, brands need a complete end-to-end approach not just to reach the world, but also to understand, what’s working and what’s not.
The Changing Video Distribution Services Environment for Content Providers
We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” For this paper, the survey targeted technology managers who are responsible for the implementation of...
Your Player: How Fast to First Frame?
Did you “like” or “dislike” a video this week? Watching video is an emotional experience. Sure, most programming is supposed to be – your favorite program, a riveting news piece, or even a lousy movie will all elicit a specific feeling, but even...
Channel Origination Overview
Channel origination has come a LONG way in just the last two decades. Allison Olien, Executive Director at Comcast Technology Solutions, provides a peek behind the curtains to see what video delivery used to be like, how it looks today, and where it's...
CDN Optimization: Measure What Matters Most
Many major online video publishers and CDNs are embracing a multi-CDN strategy to optimize video delivery. Effective, multi-CDN workflows require proactive, intelligent decisioning driven by predictive analytics, relying on a very different approach to video streaming measurement. Comcast CDN now includes DLVR’s multi-CDN...
Digital Rights Management - a Multi-Platform Checklist
Digital Rights Management (DRM) is, at its core, a way to protect the long-term value of intellectual property in a content-driven economy (for those interested in the history of DRM, Vice.com’s Motherboard published a fantastic article last year on the subject). Content access...
Attaining Long-Term Subscriber Love
The attraction of a subscription VOD business model is a reliable revenue stream, powered by a personalized experience that evolves to remain relevant and valuable to viewers. Monetization choices are a big part of that, and have an indelible impact on the way...
The Quickening Pace of Video Delivery Workflow Convergence
Last year we kicked off 2017 by referring to it as “The Year of Converged Workflows.” And in many ways, it certainly was, with both broadcast and over-the-top (OTT) video companies learning from – and working more closely with – each other than...
You’re Only Live Once
The excitement of any major live event, like this year’s college basketball playoffs, aside from being responsible for countless hours of distracted coworkers, is a great time for our industry to witness the improvements to live streaming in action on a massive scale...
Multi-CDN Optimization: The Importance of Measuring Each and Every Stream
Accurately measuring CDN performance for every stream is important – and the numbers prove it.
One way a CDN competes for your video delivery business is by showing you data that proves that it is faster than other CDNs. Every CDN has a handful of industry reports, third-party tests, and/or head-to-head customer bake-offs that prove that at least...
The New Ad Management? Meet me in the cloud
The relationship between time-shifted viewing and advertising is shaped by the increasing power of consumer choice, and the need for processes that allow advertisers to meet customers on the customers’ timetable and device preference. For advertisers who want to reach their intended customers...