Video Trends Vlog Episode 5: On Content Delivery — Getting the content to the user
How you deliver content to the user can have big implications on quality of experience. How fast, and reliably, content is delivered is often a major factor in signal interruptions, latency issues, and buffering. In episode 5 of our series, Peter Gibson, Executive...
Planning for the Future of Media Delivery
Can a content provider or programmer really "future-proof" its delivery model? Asking the question internally isn’t so much about polishing your crystal ball, but about defining your priorities as an organization.
Seeing the (Media Technology) Forest Through the Trees
It’s challenging to see the forest through the trees when new trees pop up to disrupt the view. New media technologies, delivery mechanisms, and business models emerge at such a frequent pace that organizations can find themselves taking focus away from their core...
Advertising: Seamless Transitions
The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger fears, regardless of how “change-savvy” your business is. The human animal is hard-wired to meet any major upheaval with a...
Four Megatrends That Will Shape Your Media Technology Strategy
It almost goes without saying that staying ahead of the current trends in media technology is imperative to success. As a 25+ year media and entertainment veteran, I’ve seen a lot of industry megatrends shape our business, but at nowhere near the speed...
March “Ad-ness”
The craziest annual college basketball tournament has commenced! College basketball’s premier tournament is exciting because of its unpredictability; with 68 teams competing in a single-elimination battle for glory, anything can happen. Behind the scenes, everything needs to run like clockwork in order to...
Relationship Advice for Strong Media Technology Partnerships
Great content delivered through an extraordinary viewing experience is the key to lasting audience love, and the primary mission of every content provider. To maintain viewer loyalty amidst constantly evolving definitions of “great content” and "extraordinary experience,” brands engage with technology partners who...
Measuring the Immeasurable
Media technology is evolving so quickly that it’s increasingly difficult to take a clear picture of your content’s performance. To complicate things further, advances that bring content to market faster often lead to innovations that change the demands of the end user. Between...
OTT Monetization: Charting Your Course
New over-the-top (OTT) video destinations are launching with such regularity that it must be an easy voyage to the promised land, right? The answer is no – it’s hard work. When it comes to monetization strategy, course correction and adaptation are the norms...
Why Advertisers Should Love Server-Side Ad Insertion
Online advertising in all its forms, from banners to pop-ups to videos, generates a significant amount of revenue for both advertising agencies and media companies. Thanks to innovative technologies that are able to overcome anti-advertising tactics and better target consumers, advertising revenue continues...
Buzzwords, an End-to-End Companion
There has to be some sort of mathematical correlation between the speed of innovation within an industry, and the speed in which buzzwords lose their relevance, become distorted, or die altogether. We love buzzwords – especially with regard to complex ideas, because they...