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Markets

The Changing Needs and Expectations of TV Customers

The shift in how consumers watch TV 

The entertainment landscape and the way people watch TV has undergone a seismic shift over the past decade. Streaming services have surged in popularity, fundamentally changing how audiences access and engage with content.  

On...

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Sports content, AI, and advertising: Lessons from 2024 and predictions for 2025

With 2025 well underway, it’s the perfect time to reflect on how the media and entertainment industry measured up to our predictions from last year. The verdict? Many of our experts’ forecasts were right on the mark, while others unfolded in unexpected...

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Break the hive mentality: going vendor agnostic with DataBee

It’s easy to get caught up in the hive mentality, and it happens more than you think when purchasing cybersecurity products and services.  

abstract cloud pulling data from device

Recently, the Federal Trade Commission has been launching investigations into anticompetitive practices related to the cybersecurity industry. Anti-competitive practices can...

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Why a data fabric can make your data-driven security and compliance analytics easier

Data, data everywhere, and not a drop of insight. The enterprise collects terabytes of data from hundreds of different, disconnected security tools. Yet, while organizations have vast amounts of data, they struggle to be data-driven.  

abstract blue lock in data landscape

Internal stakeholders have their own tools to help...

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Managed Terrestrial Distribution gets more channels, more HD, and more value to customers and operators alike

It’s been three years since MVPDs accommodated the big 5G spectrum reallocation, and three years since we started helping companies to answer the question, “what would it look like to move our delivery model from orbit and down to earth?” Since then, our...

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Ad creative production: Centralize or decentralize?

The shift from traditional advertising models to more diverse, digital-focused strategies has brought brand marketers to an interesting crossroads: the choice between centralized production, which offers streamlined efficiency and brand consistency, and decentralized production/fragmentation, a model that can deliver greater flexibility, diverse creative...

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Monitoring and logging: the eyes and ears of security

Why do monitoring and logging matter?  

Although this is a foundational question in cybersecurity and networking, National Cybersecurity Awareness Month makes this a great time to (re)visit important topics.  

Monitoring and logging are very similar to security cameras and home alarm systems. They...

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How Continuous Controls Monitoring (CCM) can make cybersecurity best practices even better

Like many cybersecurity vendors, we like to keep an eye out for the publication of the Verizon Data Breach Investigations Report (DBIR) each year. It’s been a reliable way to track the actors, tactics and targets that have forced the need for a...

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Status Update: DataBee is a now an AWS Security Competency Partner

AWS Partner badge for Security Software CompetencyWe are proud to announce that DataBee is recognized as one of only 35 companies to achieve the AWS Security Competency in Threat Detection and Response. We have worked diligently to help customers gain faster, better insights from their security data, making today...

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Live sports video: A winning playbook for content delivery and management

For streaming, broadcasting, or advertising, live sports represent some of the most exciting and most complex events to manage — and some of the most lucrative, particularly when it comes to breaking into new markets.  

But when you’re only live once...

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Mastering DORA compliance and enhancing resilience with DataBee

Recently, DataBee hosted a webinar focused on the Digital Operational Resilience Act (DORA), a pivotal piece of EU legislation that is set to reshape the cybersecurity landscape for financial institutions. The talk featured experts Tom Schneider, Cybersecurity GRC Professional Services Consultant at...

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Market opportunities in MENA for streaming, advertising, and sports

With a subscription video on demand (SVOD) services market expected to surpass $1.2 billion by the end of this year, it’s no wonder that entertainment and media companies are looking at the Middle East and North Africa (MENA) with increased focus. While the...

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DataBee: Who do you think you are?

DataBee Mascot2024 has been a big “events” year for DataBee as we’ve strived to raise awareness of the new business and the DataBee Hive™ security, risk and compliance data fabric platform. We’ve participated in events across North America and EMEA including Black Hat...

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Compliance Takes a Village: Celebrating National Compliance Officer Day

If the proverb is, it takes a village to raise a child, then the corollary in the business world is that it takes a village to get compliance right. And in this analogy, compliance officers are the mayor of this village. Compliance officers...

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Best practices for PCI DSS compliance...and how DataBee for CCM helps

For planning compliance with the Payment Card Industry Data Security Standard (PCI DSS), the PCI Security Standards Council (SSC) supplies a document that provides excellent foundational advice for both overall cybersecurity, and PCI DSS compliance. Organizations may already be aware of it, but...

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Enter the golden age of threat detection with automated detection chaining

During my time as a SOC analyst, triaging and correlating alerts often felt like solving a puzzle without the box or knowing if you had all the pieces.  

My days consisted of investigating alerts in an always-growing incident queue. Investigations could start with...

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You've reduced data, so what's next

Organizations often adopt data tiering to reduce the amount of data that they send to their analytics tools, like Security Information and Event Management (SIEM) solutions. By diverting data to an object store or a data lake, organizations are able to manage and...

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The value of OCSF from the point of view of a data scientist

Data can come in all shapes and sizes. As the “data guy” here at DataBee® (and the “SIEM guy” in a past life), I’ve worked plenty with logs and data feeds in different formats, structures, and sizes delivered using different methods and protocols. ...

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Political Advertising: the race to every screen moves fast

If there’s one thing that’s self-evident in this U.S. presidential election year, it’s this: political advertising moves fast.  

"For agencies representing the vast number of campaigns across state and national campaigns, it’s not just about the sheer volume, but also about the need...

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The challenges of a converged security program

It’s commonplace these days to assume we can learn everything about someone from their digital activity – after all, people share so much on social media and over digital chats. However, advanced threats are more careful on digital. To catch advanced threats, therefore...

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Vulnerabilities and misconfigurations: the CMDB's invasive species

abstract knowledge is power quote with books behind

“Knowledge is power.” Whether you attribute this to Sir Francis Bacon or Thomas Jefferson, you’ve probably heard it before. In the context of IT and security, knowing your assets, who owns them, and how they’re connected within your environment are fundamental first steps...

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Continuous controls monitoring (CCM): Your secret weapon to navigating DORA

Stack of coins Financial institutions are a critical backbone of the local and geographical – and world – economy. As such the financial services industry is highly regulated and often faces new compliance mandates and requirements. Threat actors target the industry because it manages and processes...

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Channels are changing: Cloud-based origination and FAST

Linear television isn’t dead, but it certainly isn’t the same as it was even five years ago. As content delivery and consumption shift toward digital platforms, content owners and distributors find themselves navigating a rapidly evolving landscape. The rise of streaming services has...

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100% exciting, 100 people strong (and growing)

When you join an organization the size of Comcast, it’s easy for outsiders to see only “Fortune 29 Company!” or “huge enterprise!”. But tell that to the DataBee team – we’ve been in start-up land since October 2022. And it’s been an...

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DataBee's guide to sweetening your RSAC experience

Noopur Davis, Comcast’s Chief Information Security Officer recently talked about bringing digital transformation to cybersecurity, where she stated, “The questions we dare to ask ourselves become more audacious each day.” In cybersecurity, this audacity is the spark that ignites innovation. By embracing bold...

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All SIEMs Go: stitching together related alerts from multiple SIEMs

Today’s security information and event management (SIEMs) platforms do more than log collection and management. They are a critical tool used by security analysts and teams to run advanced security analytics and deliver unified threat detection and search capabilities.

decorative image of a closeup on a laptop

A SIEM’s original purpose...

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Seeing the big (security insights) picture with DataBee

The evolution of digital photography mimics the changes that many enterprise organizations face when trying to understand their cybersecurity controls and compliance posture. Since the late 1990s, technology has transformed photograph development from an analog, manual process into a digital, automated field. These...

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Bridging the GRC Gap

Misconceptions and miscommunications? Not with continuous controls monitoring from DataBee. Learn how you can reduce audit costs and improve security outcomes.
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The DataBee Hive hits Orlando for the 2024 Gartner® Data & Analytics Summit

In a great blog on bringing digital transformation to cybersecurity, Comcast CISO Noopur Davis wrote, “Data is the currency of the 21st century — it helps you examine the past, react to the present, and predict the future.” Truer words were never...

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Our 2024 forecast for media and advertising trends

As we approach the halfway point of the decade, events of the past year underscore just how appropriate the name the “Roaring 20s” really is for the current era of media and entertainment. From dramatic advances in AI and ML technology and crumbling...

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3 Hot Takes on Cybersecurity: SIEMs, GenAI, and more

Missed our Cybersecurity Hot Takes webinar? Lucky for you, you can watch the on-demand recording now!  

We dived into cybersecurity’s burning questions with Roland Cloutier, former CISO at Tiktok and ADP, Edward Asiedu, Senior Principal of Cybersecurity Solutions at DataBee, and Amy...

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Squeaky Clean: Security Hygiene with DataBee

Enterprises have an ever-growing asset and user population. As organizations become more complex thanks to innovation in technology, it becomes increasingly difficult to track all assets in the environment. It's difficult to secure a user or device you may not be aware of....

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Finding security threats with DataBee from Comcast Technology Solutions

Last week, DataBee® announced the general availability of DataBee v2.0. Alongside a new strategic technology partnership with Databricks, we released new cybersecurity and Payment Card Industry Data Security Standard (PCI DSS) 4.0 reporting capabilities.

In this blog, we’ll dive into the new...

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DataBee and Databricks: Business-ready datasets for security, risk, and compliance

In today's fast-paced and data-driven world, businesses are constantly seeking ways to gain a competitive edge. One of the most valuable assets these businesses have is their data. By analyzing and deriving insights from their data, organizations can make informed decisions, manage organizational...

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Five Benefits of a Data-Centric Continuous Controls Monitoring Solution

For as long as digital information has needed to be secured, security and risk management (SRM) leaders and governance, risk and compliance (GRC) leaders have asked: Are all of my controls working as expected? Are there any gaps in security coverage, and if...

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DataBee is a Leader in Governance, Risk, and Compliance in Snowflake's The Next Generation of Cybersecurity Applications

Today, Snowflake recognized DataBee, part of Comcast Technology Solutions, as a Leader in the Governance, Risk & Compliance (GRC) Category in Snowflake’s The Next Generation of Cybersecurity Applications. As the Director of Strategic Sales and Go-to-Market Strategy, I am proud to help...

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DataBee appoints Ivan Foreman for EMEA expansion leadership

You may be surprised to know this, but the security data issues that challenge US-based security teams are issues felt ’round the world. Of course, I’m kidding: These challenges have been worked on, talked about, and written about for years and continue to...

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Putting your business data to work: threat hunting edition

Detectives, bounty hunters, investigative reporters, threat hunters. They all share something in common: When they’re hot on a scent, they’re going to follow it. In the world of cybersecurity, threat hunters can use artifacts left behind by a bad actor or even a...

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Trick or threat: 5 tips to discovering — and thwarting — lateral movement with data 

We know ghouls and ghosts aren’t the only things keeping you up this spooky season. Bad actors are getting smarter with their attacks, using tactics and techniques that baffle even the most seasoned cyber professionals.  

Discovering — and thwarting — lateral movement can...

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Expert Insights: GRC and the Role of Data

Since I joined Comcast Technology Solutions (CTS) and the DataBee® team back in late March, I’ve been awed and challenged by how many different roles the DataBee data fabric platform is relevant to. Is it for security analysts? Threat hunters? Data scientists? GRC...

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Terrestrial Distribution for MVPDs?

Allison Olien, Vice President and General Manager for Comcast Technology Solutions (CTS), is witnessing firsthand how the changes, challenges, and new opportunities for MVPDs and content providers are evolving the industry faster than ever. She took some time to reflect on how...

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Making cybersecurity continuous controls monitoring (CCM) a reality with DataBee 1.5

Exciting innovations are a-buzz! Today, DataBee® v1.5 is now generally available and features a host of new continuous controls monitoring (CCM) capabilities on top of the DataBee security data fabric that puts your data at the center for dynamic, detail-rich compliance metrics and...

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Elevating Ad Management: 5 Strategies for Success

A successful advertising campaign is more than the sum of its parts. That’s the goal, right? Campaigns need to justify themselves by delivering measurable results. That said, there are a lot of moving parts to a modern campaign, and they don’t all move...

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Comcast (DataBee) at Black Hat? Yes!

The DataBee® team can’t help but have a little fun with the fact that Comcast is not exactly one of the first companies you think of when you think “cybersecurity”. Comcast has attended Black Hat in the past, but this is the first...

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It’s Time to Bring Digital Transformation to Cybersecurity

Recently, I’ve been thinking a lot about cybersecurity in the age of digital transformation. 

As enterprises have implemented digital transformation initiatives, one of the great—albeit challenging—outcomes has been data: tons and tons of data, often referred to as “big data”. Storing, managing and...

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DataBee is growing fast – join us!

Let’s get right to the point: we’re growing fast and looking for great minds to come with us.  

In April, CTS launched DataBee® – Comcast’s innovative cloud-native security, risk and compliance data fabric platform. The original concept of DataBee was designed by Comcast’s...

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Introducing DataBee: Sweetening the Security, Risk and Compliance Challenges of the Large Enterprise

Today, the Comcast Technology Solutions (CTS) cybersecurity business unit announced DataBee®, a cloud native security, risk and compliance data fabric platform. DataBee marks the first “home grown” product from this business unit and – like the other great products and platforms offered...

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The Future of Cybersecurity Brought Me to Comcast

Comcast Technology Solutions is proud to announce that Nicole Bucala has been brought on board to lead our new Cybersecurity business unit as its Vice President and General Manager. We asked Nicole to share the reasons why, as a cybersecurity leader, she made...

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A new ground game for broadcasters?

The 2020’s have been a decade of big changes, but for broadcasters and MVPDs it’s already been a time of particular transformation. Last year saw the reallocation of C-band spectrum for 5G services and the subsequent migration of providers, either to a new...

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Global Advertising: the connected, collaborative ecosystem

In this business, thoughts about “agility,” “time-to-market,” and “personalization” are used every day, but the rapid pace of upheaval in 2020 and 2021, whether it be from pandemic or social unrest, gave advertisers real-world opportunities to test their mettle; to see if their...

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What's Next For Media and Entertainment Technology in the New Roaring '20s?

It takes more than just a killer catalog or cutting-edge creative to stand out in today’s media markets. The winners are harnessing the power of emerging technologies to simplify operations, drive more value from data, and bring analytics to the forefront of decision-making...

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Implementing Zero Trust Principles at Scale

The recently released OMB memo M-22-09 is a step toward bringing federal agencies in line with what many organizations in the private sector have been working toward for a while now – constructing a Zero Trust Architecture.

We discussed the strategic implications of this...

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Zero Trust: A Holistic Approach

The President’s Office of Management and Budget (OMB) released M-22-09 last month, announcing it will require all federal agencies to move toward a Zero Trust Architecture (ZTA) by FY24.

BluVector has worked closely with large government agencies since our inception, and we’re encouraged...

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Converging Media Technologies, Continued

In November we were proud to host the CTS Connects Summit for the second year. We frequently talk about the convergence of broadcast and digital workflow and this year it was even more evident that this decade will be marked by a convergence of media and advertising technologies, as real-time services, security, and monetization techniques all become more intertwined. This year’s summit had a natural focus around creating unity between industries, fostering collaboration, flexibility, and security, with particular emphasis on experiences that improve the value equation on both sides of the screen
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See spot run the world

The story of advertising in today’s world is a tale of incomprehensible and increasing complexity. We can look back with nostalgia at the time when ad spots were all the same size, the same length, the same broadcast format; but in today’s world of real-time media placements and creative optimization, brands need a complete end-to-end approach not just to reach the world, but also to understand, what’s working and what’s not.  
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Digital-First Pay-TV: Four Takeaways

Pay-TV is going through a significant change as the market adapts to new consumption models and competitors. Operators have responded in a variety of ways, but so far, no consensus has emerged as to which models work, when they work, or why.  Organizations who pivot to a digital-first approach — specifically, thinking from a converged broadcast and OTT perspective — not only create opportunities for themselves but can also respond more effectively to capitalize on them.
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Customer Connections Newsletter July

Advertising production is an increasingly complex component of delivery, and many layers of specialization are required. From file prep and media management to quality control and distribution, you need access to a team that provides personalized solutions and evolving technologies and products. Professional post-production services combined with centralized ad management simplify and unify creative, talent, and distribution workflows across channels. Production Solutions from Comcast Technology Solutions offers advertisers and agencies visibility and control of their campaigns, along with real-time creative intelligence that enables creative optimization, targeting, and ROI.
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MVPDs: Down-To-Earth Distribution For Rural Areas

Multichannel video programming distributors (MVPDs) in smaller, rural areas have more options than ever before to stay competitive – including creative approaches to their media delivery and distribution models.
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What is a Next Generation Network Intrusion Detection System?

Intrusion detection was first introduced to the commercial market two decades ago as SNORT and quickly became a key cybersecurity control.

Deployed behind a firewall at strategic points within the network, a Network Intrusion Detection System (NIDS) monitors traffic to and from all...

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Why Network Detection and Response (NDR) Solutions are Critical to the Future of Federal Agencies’ Cybersecurity

Executive Order 14028, “Improving the Nation’s Cybersecurity,” signed by President Biden, shows the US federal government’s growing focus on cybersecurity.

The 2021 Executive Order requires U.S. federal government departments and agencies to focus on their cybersecurity framework and address the risks of malicious...

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Fast-Food Ads Get Faster Service

“Getting the order right” – it’s job one for every quick-service restaurant (QSR), no matter if the order is coming from the front counter, an app or service, or the drive-thru window – and no order is the same. The end results might be different on every order, but some things have got to be there every time to keep customers coming back. Every order has to be served accurately, on-time, and in the highest quality. Hmm….where’s the advertising analogy here?  
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Customer Connections Newsletter May

Comcast Technology Solutions and PremiumMedia360, the leading company in TV advertising data automation, announced a new strategic relationship. The integration with the  Comcast Technology Solutions’ Ad Management Platform enables TV advertising buyers and sellers to automatically synchronize and solve reconciliation discrepancies throughout the ad buy lifecycle. These new capabilities stand to prevent revenue loss associated with dropped spots due to order execution errors and invoicing delays. The integration can help save work hours typically spent in solving data discrepancies between buyer and seller systems.  
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Customer Connections Newsletter April

TV isn’t going anywhere — it’s going everywhere, transitioning from a broadcasting-only industry to a multiplatform video market, comprising linear and digital, streams and on-demand offerings, available across a growing range of platforms and devices. TV and video advertising are uniquely valuable, and as the market continues to shift, the ad industry has a big opportunity to lead the pace of change
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MVPDs: Moving From Orbit Into The Cloud?

The 2020s are already proving to be a decade of sweeping change for MVPDs and cable operators around the U.S. The repurposing of C-band spectrum for 5G services is a plan that was accelerated last year after an agreement between the FCC and...

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New Ways To Monetize SCTE 224

The SCTE 224 standard is fantastic for video operations enabling blackout management, web embargos, time-shifts, regionalized playout, and a host of other content rights-based program level video switching capabilities. The applications don’t end there; some new applications make the standard really attractive to bolster revenue generation opportunities for both programmers and operators.
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Customer Connections Newsletter March

Do you have the meaningful insights you need to optimize creative and drive business results? Creative Intelligence enables you to look at your omnichannel campaigns based on intelligent metrics from across platforms aimed at engaging your target audience. Armed with information on how your campaigns, and messages are performing in all channels, you can maximize your creative investment, optimize creative messaging and deliver the most relevant ad to the right customer.
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An unpredictable year brings renewed focus to (and on) media businesses

For an industry as diverse as media and entertainment technology, there were some strong, common themes during the CTS Connects Summit last year that are only more relevant as 2021 starts to kick into high gear.
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Navigating Content Rights for Operators

There is no denying that Operators — MVPDs and virtual MVPDs (vMVPDs) — are in a complex place in the video value chain. The requirement to manage rights across all content providers can be overwhelming, time consuming, and expensive. The need to streamline...

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Customer Connections

Dear Valued Customers,

When I started last January, I had hoped to meet most of you personally, but obviously this wasn’t possible. In place of in-person meetings, your sales and account teams have been connecting virtually to help you with your business needs...

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CTS Connects: Allison Olien Talks Business Continuity

In this video, Allison Olien, VP & GM of Communication and Technology Provider Solutions, discusses the importance of business continuity for her customers and how Comcast Technology Solutions is supporting customers.
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Video Trends Vlog Episode 6: On Virtual Channels

Content providers and programmers are always on the lookout for new ways to monetize their content. Non-linear, on-demand streaming experiences may seem to dominate the conversation, but it would be completely wrong to interpret the rise of on-demand as a consumer rejection of...

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Video Trends Vlog Episode 5: On Content Delivery — Getting the content to the user

How you deliver content to the user can have big implications on quality of experience. How fast, and reliably, content is delivered is often a major factor in signal interruptions, latency issues, and buffering.

In episode 5 of our series, Peter Gibson, Executive...

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Video Trends Vlog Episode 4: Content Monetization Strategies and Technologies

New features and greater interactivity add up to a richer experience for viewers – and stronger returns from your investments in content and technology. To maintain an operation that evolves with audiences, it’s important to stay centered on what experiences you want to...

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Video Trends Vlog Episode 3: Go-To-Market Strategy

2019 is proving to be another huge year for the industry, as some of the biggest entertainment brands are poised to launch new streaming and on-demand destinations of their own. Where business models used to be split up more clearly between subscriber-based approaches...

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Video Trends Vlog Episode 2: Getting Nerdy With SCTE 224

SCTE 224 – known affectionately as “Scuddy 224” – refers to an expanded Event Scheduling and Notification Interface (ESNI) standard that was launched in 2015 by the Society of Cable Telecommunications Engineers (SCTE). Simply put, SCTE 224 was borne from the increased need...

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Video Trends Vlog Episode 1: Live and VOD Trends

A consistently fresh blend of live and on-demand content puts businesses on a strong path to attract viewers and keep them engaged. We’re seeing a shift in the industry where more content is being served via terrestrial delivery, while still working to preserve...

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Channel Origination Overview

Channel origination has come a LONG way in just the last two decades. Allison Olien, Executive Director at Comcast Technology Solutions, provides a peek behind the curtains to see what video delivery used to be like, how it looks today, and where it's headed.

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Metadata Makes Linear Video Exciting Again 

Linear streaming services and alternative video distribution paths continue to increase in both diversity and reach. So, where is the next-level growth catalyst for linear video going to come from over the next 10–15 years? What’s going to keep it attractive in the eyes of viewers? It’s all in the (meta)data. The metadata associated with video can power complex use cases, enable more intelligence and automation, and extend users’ video experience beyond their first screen. Let’s dive deeper into some of these use case examples.
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Regionalized/Time shifted Playout, Affiliate Distribution, RSNs, and Player Entitlements

Managing a broadcast network at scale is a difficult task even for the most knowledgeable broadcaster. One of your biggest challenges is efficiently and economically creating your live channel without having to invest in unnecessary infrastructure. This is especially true if your channel requires significant time shifting or regionalization. Add in requirements for Regional Sports Networks (RSNs), Local Affiliates, time shifted channel playout, the transition from satellite distribution to IP, TV Everywhere (TVE)/Over The Top (OTT) and you’ve got a handful.
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Taking Control of Regionalization with SCTE 224

Media and entertainment companies around the world deliver content to all screens that spans multiple time zones and regions. To create a more compelling viewing experience and keep viewers watching for longer, they may deliver time-delayed content across time zones and allow for...

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Video Quality: Table Stakes for Audience Loyalty

“When consumers are paying for something or receiving video from a big-brand media company, they expect a premium high-quality experience. It has to be as good as TV, on every platform and device – and that’s our main priority in the years...

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What’s Your Five Year Plan?

It’s been a long quarter this week.

At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back to the beginning of the year. Remember, way back...

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Get your head in the clouds

Make “me-time” more accessible to your audience, regardless of the situation.

No matter how your business sees the future, keeping pace with evolving viewing habits is critical to growing your audience. Consumers now expect the ability to curate their own viewing experiences, including...

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Automobile Advertising: Keeping Dealers In Alignment

Automobile manufacturers advertise the experience of driving and using a car. Automobile dealers do too, but more importantly they advertise the experience of buying and owning that  car from their dealership. Together, both manufacturer and dealer are working to court new car buyers...

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The High-Performance Content Catalog: INSIGHTS TO GET THERE

Media destinations are largely defined by what’s in their catalog of content, but what really matters is what audiences are actually watching. It’s an obvious statement that premium content commands top dollar because it drives more screen time. But what’s going on with the...

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Ad Management for Political Campaigns

As the calendar slips into the start of a new decade, the 2020s are poised to roar for advertisers ahead of one of the most anticipated U.S. election seasons in memory.

Need proof? Check out what the industry experts are predicting. Kantar Media...

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Why mobile should drive your CDN strategy

Why mobile should drive your CDN strategy

A strong relationship between content creator and consumer is built on reliable, consistent, playback experiences. Don’t leave your customers stranded without the connection they need to the content they love. A global world demands consumers have universal access where, and when, they want...

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Harness the full capabilities of the marketplace with advertising automation

Advertising automation

Today, brands debate whether to prioritize broadcast or digital video channels in their advertising campaigns. But why choose? A blended, multichannel, strategy can increase ROI by as much as 35%, according to the Advertising Research Foundation.

However, according to a survey by...

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Unique new ways to maximize classic VOD content

classic television show

What’s old could be new again.

From music and fashion to television and movies, culture and content have a way of coming back around and finding new audiences — especially in an age where your new favorite (and long ago canceled) show is...

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CDN: Media Delivery for Gaming and Virtual Reality

virtual reality

Developers spend years crafting the newest games. When the next big release date comes, the last thing creators and consumers want are slow speeds and long download times.

Worldwide online gaming traffic reached 915 petabytes per month in 2016 and is expected to increase by...

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Q&A with Allison Olien: How today’s opportunities can be tomorrow’s foundation for MVPDs

Allison Olien, Vice President and General Manager for Comcast Technology Solutions, collaborates with MVPDs and Content Providers to introduce the newest, most innovative offerings. She took some time to chat with us about how she sees the evolution of the industry for small and medium sized MVPDs, and new opportunities for growth.
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Self-Service Advertising: Reimagining advertising in the U.S.

Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the United States, we typically opt for managed-solutions – a distinction changing fast due to the rise in self-serve digital platforms.

Running campaigns through...

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Three industry terms to refresh and evolve in 2019

We’re well into the new year. The months ahead will be filled with messages of innovation, disruption, and . . . . well, monetization. It was actually the word “monetization” here in our office that sparked talk about some of the most overused...

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The State of Digital Transformation in 2019

In 2017, we started off the year talking about the convergence of digital and broadcast workflows. It was inevitable: by bringing the consistent quality and process maturity of broadcast with the agility, reach, and monetization capabilities of digital, companies are creating, as...

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The “Retro Look” For All The Wrong Reasons

The sheer quantity of quality video out there makes it a fantastic time to be an advertiser or agency. So many new devices, new audiences… the possibilities are literally becoming endless. Here’s the thing though: be it live streaming, linear, on-demand, broadcast, you...

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Video Monetization Models: To Maximize the Value of Content, Hybridity is the New Normal

From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content Services and Video Services, one of  the surprising takeaways was that “being discovered” surpassed operational costs as the number one business challenge facing survey respondents. Along...

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VOD MONETIZATION: NEW TERRITORY FOR LOCAL ADVERTISERS

Are you watching more video-on-demand (VOD) programming? Of course you are. We’re living in a binge-watching economy where entire seasons of a program are delivered all at once and VOD consumption is a growing component of the average viewer’s video diet. The market...

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Comcast Technology Solutions Certified Partners Program

Video standards and customer expectations are constantly evolving and new technology solutions are required to stay competitive.  There are more than a dozen platforms on which consumers watch video, each with support for varying video streaming, caption, and digital rights management (DRM) formats...

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Broadcast Quality? It's Still a Thing.

What has a stronger impact on an audience’s perception – a great experience or a singularly awful one? In a world where every viewer is also a social media publisher in their own right, we could certainly point out the consequences of poor...

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The Changing Video Distribution Services Environment for Content Providers

We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” For this paper, the survey targeted technology managers who are responsible for the implementation of...

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Your Player: How Fast to First Frame?

Did you “like” or “dislike” a video this week?

Watching video is an emotional experience. Sure, most programming is supposed to be – your favorite program, a riveting news piece, or even a lousy movie will all elicit a specific feeling, but even...

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Digital Rights Management - a Multi-Platform Checklist

Digital Rights Management (DRM) is, at its core, a way to protect the long-term value of intellectual property in a content-driven economy (for those interested in the history of DRM, Vice.com’s Motherboard published a fantastic article last year on the subject). Content access...

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Attaining Long-Term Subscriber Love

The attraction of a subscription VOD business model is a reliable revenue stream, powered by a personalized experience that evolves to remain relevant and valuable to viewers. Monetization choices are a big part of that, and have an indelible impact on the way subscribers...

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The Quickening Pace of Video Delivery Workflow Convergence

Last year we kicked off 2017 by referring to it as “The Year of Converged Workflows.” And in many ways, it certainly was, with both broadcast and over-the-top (OTT) video companies learning from – and working more closely with – each...

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