OTT Monetization: Charting Your Course
New over-the-top (OTT) video destinations are launching with such regularity that it must be an easy voyage to the promised land, right? The answer is no – it’s hard work. When it comes to monetization strategy, course correction and adaptation are the norms...
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Why Advertisers Should Love Server-Side Ad Insertion
Online advertising in all its forms, from banners to pop-ups to videos, generates a significant amount of revenue for both advertising agencies and media companies. Thanks to innovative technologies that are able to overcome anti-advertising tactics and better target consumers, advertising revenue continues...
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Buzzwords, an End-to-End Companion
There has to be some sort of mathematical correlation between the speed of innovation within an industry, and the speed in which buzzwords lose their relevance, become distorted, or die altogether. We love buzzwords – especially with regard to complex ideas, because they...
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Broadcast and OTT: The Year of Converged Workflows
Best practices in delivery workflows and monetization processes can be leveraged by both broadcasters and OTT providers to create efficiencies delivering high-quality content to a multitude of destinations. This blog details this latest OTT trend.
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Leading the Collaboration of the Ad Industry
The creative ecosystem of the advertising industry is more multichannel and global than ever. Content for both traditional and emerging platforms is an increasingly complex and challenging dynamic for advertisers and agencies to navigate. We all know managing multifaceted, global ad campaigns across...
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What is Live-Plus-35?
The entertainment and media industry has been aflutter about Nielsen’s plans to launch “Live-plus-35” this fall. This would entail extending the ratings window to 35 days beyond the initial live broadcasting of a TV program. Considering that today’s TV experience involves multiple devices...
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Open Minds, Open Source, Open CDNs
A Content Delivery Network (CDN) is essential for any company operating in the entertainment and media space, many of which use multiple CDNs. The standard definition of a CDN is relatively simple – a collection of geographically-dispersed servers that optimize delivery of all...
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A(nother) Guide to Ad Transparency
Transparency in advertising has been a very hot topic for the last few years, encompassing both financial and operational transparency. However, with many overlapping principals it can be difficult to understand the differences between the two, and more importantly, how they could impact...
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Terrestrial, Satellite or Both?
Satellite cable delivery has been the standard for many years. However, recently content delivery via terrestrial “fiber” has started to shake up the industry. Depending on your location and goals, one or both may be the best option for your delivery. Read on...
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Origination Evolution: Integrating Human and Hardware Resources
There is little doubt about the recent dramatic shift in how content is distributed and viewers consume it. Yet, despite increased demand for streaming and OTT, pay-TV and other subscription-based services remain strong, with over 100 million pay subscribers[i] in the United...
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How Comcast’s CDN Handles Traffic Spikes
Sporting events, political rallies, retail sales, and movie premiers can all cause highway traffic jams. These same events can also lead to significant spikes in Internet traffic. And, when spikes occur, the quality of an end-user’s streaming or download experience typically suffers. Live...
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Simplify the Management & Monetization of Live Events
For media companies that frequently broadcast live events, such as sports games, the workflows for managing and monetizing multiple live events just got easier with the full suite of mpx services. Using mpx Live Events, you can now automate the recording process by...
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Considerations for the Move to Digital and HD
The old adage if it isn’t broken, don’t fix it is sage advice in many respects. However, applying this advice to technology upgrades can limit operations, capabilities, and ultimately profit. Though the process of upgrading technology often seems costly and complicated, it frequently...
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