Exploring the Benefits of DOCSIS 3.1
A few years ago, DOCSIS 3.1 was announced at a special meeting of the Society for Cable Telecommunications Engineers (SCTE). CableLabs officially released the specification in October 2013, putting us a little over two years since its inception. By well into 2015, you...
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Advertising in the Off Season
Everything has its season—football, weddings, awards, and if you are fortunate enough to live in the Southwest, hatch chiles. Television series are no exception to seasonality, primarily being lumped into fall and spring. Television advertising has closely followed the pattern of the seasons...
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Automatic Availability Windows
Managing media availability has become increasingly complicated and dynamic. Content exclusivity for negotiated time periods is now commonplace – it frequently moves in and out of syndication outlets, and there might also be regional content restrictions. Creating this exclusivity traditionally requires heavy manual...
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The Outlook for Programmatic Advertising
Programmatic advertising on television is rapidly moving beyond the “proof of concept” stage to a viable reality. In the first quarter of 2015, programmatic ad buys were placed during several prime time slots, including ESPN’s SportsCenter,[i] the Super Bowl[ii], and the Academy Awards[iii]. And...
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Monetize C3/C7 and Maximize the Value of Your VOD Content
Viewers are consuming Video-on-Demand (VOD) content at an increasingly rapid pace, which has created monetization opportunities for pay TV operators. However, making the most of these opportunities can present challenges. Read on to find out what C3/C7 is and how mpx can help...
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thePlatform’s Simon McGrath Named Top VOD Professional
We are proud to announce that our General Manager EMEA, Simon McGrath, was recently named as one of the United Kingdom’s top 50 most influential people working in Video-on-Demand (VOD) by VODProfessional. According to this “trade website for people who work in...
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Content Distribution Technologies Integrate to Create a New Paradigm
In the past few years, content distribution has become increasingly complicated as assets need to be prepared, managed and delivered for both broadcast and digital workflows. In order to accommodate all platforms, a single asset needs to be acquired, moved, stored, converted and...
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Managing Your Physical Ad Assets
Physical asset management is one of the most frequently overlooked aspects to producing, delivering, and distributing video ads. This is particularly the case with advertisers and agencies that have produced a high volume of ads. For those that have changed distributors, asset management...
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Is HEVC the Next Step In The Evolution of Cable Network Architecture?
When it made its debut in the mid 1990s, digital video technology represented an opportunity for cable system operators and other MVPDs to deliver more content to their customers without rebuilding their physical plant. Could HEVC, the H.265 digital encoding standard, represent that...
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The Challenges of Ad Insertion Across Multiple Channels
The methods of ad insertion vary depending on the channel, whether it be linear broadcast, on demand, or online. The expanded and varied reach between the channels and demographic-based advertising is beneficial to agencies and advertisers. However, having discrete and disparate platforms presents...
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The HD Effect in Ad Distribution
Statistics around HD and SD TV spot delivery reveal an interesting story and impact to agencies and advertisers. But first, let’s consider the data. At Comcast AdDelivery, the percentage of HD-only destinations has increased from 3% to 6% since the beginning of 2014...
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Managing bandwidth growth
Recent estimates put Internet usage at 3.4 billion users by 2016.* When combined with increased demand from streaming video, software downloads, 4K content delivery and application usage, the strain on a cable operator’s network can be substantial. Because Internet services are generally a...
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Simplifying your content management and distribution - the case for a single source file
Since 2010, “TV Everywhere” has become a technology, a process, a goal and a destination. We are all trying to get “there,” to the ubiquitous place where one file can be viewed on any device, authenticated, without buffering and monetizable through advertising. Sounds...
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