Blog

Streamlining the ad ecosystem

October 03, 2025 · 3 min read

Deeper data, from ad creation to distribution

September 05, 2025 · 3 min read

How Comcast MediaExpress is transforming VOD Distribution

June 03, 2025 · 4 min read

Comcast Media360: global content distribution, simplified

May 15, 2025 · 4 min read

The Changing Needs and Expectations of TV Customers

April 01, 2025 · 4 min read

Sports content, AI, and advertising: Lessons from 2024 and predictions for 2025

January 16, 2025 · 5 min read

Managed Terrestrial Distribution gets more channels, more HD, and more value to customers and operators alike

October 31, 2024 · 2 min read

Ad creative production: Centralize or decentralize?

October 31, 2024 · 5 min read

Live sports video: A winning playbook for content delivery and management

October 18, 2024 · 5 min read

Market opportunities in MENA for streaming, advertising, and sports

October 09, 2024 · 5 min read

Political Advertising: the race to every screen moves fast

July 25, 2024 · 2 min read

Channels are changing: Cloud-based origination and FAST

May 10, 2024 · 5 min read

Our 2024 forecast for media and advertising trends

February 14, 2024 · 6 min read

Terrestrial Distribution for MVPDs?

September 29, 2023 · 3 min read

Elevating Ad Management: 5 Strategies for Success

September 13, 2023 · 5 min read

A new ground game for broadcasters?

November 08, 2022 · 3 min read

Global Advertising: the connected, collaborative ecosystem

August 16, 2022 · 4 min read

What's Next For Media and Entertainment Technology in the New Roaring '20s?

March 11, 2022 · 4 min read

Converging Media Technologies, Continued

December 07, 2021 · 5 min read

See spot run the world

August 09, 2021 · 3 min read

Digital-First Pay-TV: Four Takeaways

July 27, 2021 · 4 min read

Customer Connections Newsletter July

July 21, 2021 · 1 min read

MVPDs: Down-To-Earth Distribution For Rural Areas

July 19, 2021 · 5 min read

Fast-Food Ads Get Faster Service

June 09, 2021 · 4 min read

Customer Connections Newsletter May

May 26, 2021 · 3 min read

Customer Connections Newsletter April

April 22, 2021 · 3 min read

MVPDs: Moving From Orbit Into The Cloud?

April 12, 2021 · 3 min read

New Ways To Monetize SCTE 224

April 12, 2021 · 5 min read

Customer Connections Newsletter March

March 17, 2021 · 3 min read

An unpredictable year brings renewed focus to (and on) media businesses

March 02, 2021 · 5 min read

Navigating Content Rights for Operators

February 23, 2021 · 6 min read

Customer Connections

February 19, 2021 · 3 min read

What’s Your Five Year Plan?

September 21, 2020 · 4 min read

Get your head in the clouds

May 22, 2020 · 2 min read

CTS Connects: Allison Olien Talks Business Continuity

May 07, 2020 · 1 min read

Automobile Advertising: Keeping Dealers In Alignment

April 22, 2020 · 4 min read

The High-Performance Content Catalog: Insights to get there

March 30, 2020 · 4 min read

Ad Management for Political Campaigns

January 22, 2020 · 3 min read

Why mobile should drive your CDN strategy

November 18, 2019 · 3 min read

Video Trends Vlog Episode 6: On Virtual Channels

November 12, 2019 · 1 min read

Harness the full capabilities of the marketplace with advertising automation

November 11, 2019 · 3 min read

Unique new ways to maximize classic VOD content

November 11, 2019 · 3 min read

CDN: Media Delivery for Gaming and Virtual Reality

August 26, 2019 · 4 min read

Video Trends Vlog Episode 5: On Content Delivery — Getting the content to the user

August 02, 2019 · 1 min read

Q&A with Allison Olien: How today’s opportunities can be tomorrow’s foundation for MVPDs

July 16, 2019 · 3 min read

Video Trends Vlog Episode 4: Content Monetization Strategies and Technologies

July 10, 2019 · 1 min read

Video Trends Vlog Episode 3: Go-To-Market Strategy

June 25, 2019 · 1 min read

Self-Service Advertising: Reimagining advertising in the U.S.

June 14, 2019 · 4 min read

Video Trends Vlog Episode 2: Getting Nerdy With SCTE 224

June 05, 2019 · 1 min read

Video Trends Vlog Episode 1: Live and VOD Trends

May 23, 2019 · 1 min read

The State of Digital Transformation in 2019

March 12, 2019 · 4 min read

VOD monetization: New territory for local advertisers

December 03, 2018 · 4 min read

Broadcast Quality? It's Still a Thing.

October 24, 2018 · 3 min read

The Changing Video Distribution Services Environment for Content Providers

August 30, 2018 · 2 min read

Channel Origination Overview

August 20, 2018 · 1 min read

Digital Rights Management - a Multi-Platform Checklist

July 16, 2018 · 4 min read

CDN Performance: The Content Delivery "Network Of Networks"

February 28, 2018 · 3 min read

Ad Distribution: The Performance Model

November 01, 2017 · 2 min read

Centralize Production Services for Better Results

October 25, 2017 · 3 min read

Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies

October 18, 2017 · 4 min read

Building a Lasting, Elastic Media Brand

September 27, 2017 · 6 min read

VOD Syndication: an updated definition

August 22, 2017 · 4 min read

From "Out-of-the-Box" to "Off-the-Shelf"

July 27, 2017 · 5 min read

The Evolution of Tune-In Campaigns

May 31, 2017 · 4 min read

Planning for the Future of Media Delivery

May 22, 2017 · 5 min read

OTT Monetization: Charting Your Course

February 20, 2017 · 5 min read

Why Advertisers Should Love Server-Side Ad Insertion

February 10, 2017 · 3 min read

Buzzwords, an End-to-End Companion

January 31, 2017 · 5 min read

The Outlook for Programmatic Advertising

June 26, 2015 · 4 min read

Metadata Makes Linear Video Exciting Again 

January 31, 2022 · 4 min read

Regionalized/Time shifted Playout, Affiliate Distribution, RSNs, and Player Entitlements

January 27, 2021 · 6 min read

Taking Control of Regionalization with SCTE 224

September 22, 2020 · 4 min read

Video Quality: Table Stakes for Audience Loyalty

September 21, 2020 · 4 min read

Three industry terms to refresh and evolve in 2019

March 27, 2019 · 4 min read

The “Retro Look” For All The Wrong Reasons

March 06, 2019 · 4 min read

Video Monetization Models: To Maximize the Value of Content, Hybridity is the New Normal

January 31, 2019 · 4 min read

Comcast Technology Solutions Certified Partners Program

November 23, 2018 · 6 min read

Your Player: How Fast to First Frame?

August 29, 2018 · 3 min read

Attaining Long-Term Subscriber Love

June 12, 2018 · 3 min read

The Quickening Pace of Video Delivery Workflow Convergence

May 22, 2018 · 4 min read

You’re Only Live Once

May 10, 2018 · 4 min read

Multi-CDN Optimization: The Importance of Measuring Each and Every Stream

April 24, 2018 · 3 min read

The New Ad Management? Meet me in the cloud

April 03, 2018 · 4 min read

Dead Air is Not an Option

March 20, 2018 · 4 min read

Multi-Platform Content Distribution? No Problem - How Content Providers Use Tech to Deliver Extraordinary Experiences

March 01, 2018 · 3 min read

Winning the Multi-Platform Delivery Balancing Act

January 19, 2018 · 4 min read

The “anywhere” video delivery platform

December 20, 2017 · 4 min read

Utilizing a Multi-CDN architecture for peak performance

October 16, 2017 · 3 min read

The TV Future Trends Report

June 23, 2017 · 4 min read

VOD Advertising: Looking Past the Upfronts

June 19, 2017 · 8 min read

Advertising: Seamless Transitions

April 11, 2017 · 3 min read

Four Megatrends That Will Shape Your Media Technology Strategy

March 29, 2017 · 4 min read

March “Ad-ness”

March 22, 2017 · 2 min read

Relationship Advice for Strong Media Technology Partnerships

March 17, 2017 · 4 min read

Measuring the Immeasurable

February 23, 2017 · 3 min read

Broadcast and OTT: The Year of Converged Workflows

January 24, 2017 · 4 min read

Leading the Collaboration of the Ad Industry

January 19, 2017 · 2 min read

What is Live-Plus-35?

August 15, 2016 · 2 min read

Open Minds, Open Source, Open CDNs

August 01, 2016 · 5 min read

A(nother) Guide to Ad Transparency

June 07, 2016 · 3 min read

Terrestrial, Satellite or Both?

June 07, 2016 · 2 min read

Origination Evolution: Integrating Human and Hardware Resources

May 03, 2016 · 3 min read

How Comcast’s CDN Handles Traffic Spikes

February 23, 2016 · 3 min read

Simplify the Management & Monetization of Live Events

February 16, 2016 · 2 min read

Considerations for the Move to Digital and HD

January 06, 2016 · 3 min read

Unleash Digital Learning with MediaAMP

November 24, 2015 · 2 min read

What Does "End-To-End" Really Mean?

November 23, 2015 · 3 min read

VOD - Monetizing Content From The C3 Window To D4

November 13, 2015 · 4 min read

Supporting a Multi-DRM Content Strategy

October 15, 2015 · 2 min read

Attracting “Cord Nevers” into the Pay TV Ecosystem

September 23, 2015 · 2 min read

Use mpx to Efficiently Enter New Markets

September 22, 2015 · 3 min read

The Benefits of a Multi-CDN Strategy

September 17, 2015 · 4 min read

Four Network Capabilities Essential to Ad Distribution

September 16, 2015 · 2 min read

Trainer’s Corner – mpx Media Availability Windows

August 27, 2015 · 3 min read

Exploring the Benefits of DOCSIS 3.1

August 06, 2015 · 3 min read

Advertising in the Off Season

July 10, 2015 · 3 min read

Automatic Availability Windows

June 30, 2015 · 2 min read

Monetize C3/C7 and Maximize the Value of Your VOD Content

June 11, 2015 · 3 min read

thePlatform’s Simon McGrath Named Top VOD Professional

June 09, 2015 · 1 min read

Content Distribution Technologies Integrate to Create a New Paradigm

June 04, 2015 · 3 min read

Managing Your Physical Ad Assets

June 03, 2015 · 3 min read

Is HEVC the Next Step In The Evolution of Cable Network Architecture?

June 02, 2015 · 3 min read

The Challenges of Ad Insertion Across Multiple Channels

May 21, 2015 · 3 min read

The HD Effect in Ad Distribution

April 29, 2015 · 2 min read

Managing bandwidth growth

April 15, 2015 · 2 min read

Simplifying your content management and distribution - the case for a single source file

April 14, 2015 · 3 min read

CE trends drive market demand for outsourcing video origination

March 25, 2015 · 4 min read

How important is service in ad distribution?

March 25, 2015 · 2 min read

Making the most of your voice service

March 19, 2015 · 2 min read

Today’s TV Requires a Strong Backend Video System

March 11, 2015 · 2 min read

The growing demand for aligning ad delivery technology with marketing strategy

March 09, 2015 · 3 min read

Demand for DAI growing across linear and VOD TV platforms

March 06, 2015 · 3 min read

Today’s TV Requires Knowing Your Audience

March 03, 2015 · 2 min read

Assessing customer demand for 4K

February 27, 2015 · 3 min read

Today’s TV Requires Better Content Discovery

February 24, 2015 · 3 min read

Today’s TV Requires Integrated Video Business Models

February 19, 2015 · 3 min read

Your ad management platforms - can they pass the cybersecurity test?

February 13, 2015 · 2 min read

Today’s TV Requires Advanced Advertising

February 12, 2015 · 3 min read

Video quality is becoming an essential ingredient in brand loyalty

February 12, 2015 · 3 min read

Today’s TV Requires an Assortment of Ways to Consume Content

February 10, 2015 · 2 min read

Getting a Super Bowl performance out of your ad management system is getting super important

January 30, 2015 · 3 min read

Tiered encryption solutions are becoming increasingly important to bandwidth monetization

January 29, 2015 · 3 min read

Vilynx: Changing the Face of Video

January 27, 2015 · 2 min read

New year, new work resolutions

January 23, 2015 · 4 min read

How is the ad distribution business changing?

October 21, 2014 · 3 min read