What’s Your Five Year Plan?
It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back to the beginning of the year. Remember, way back...
Tiered encryption solutions are becoming increasingly important to bandwidth monetization
Perhaps no one can appreciate the accelerated pace of change better than independent cable systems, many of whom can trace their businesses back to the “CATV” - community antenna systems of the late 1940s and 1950s. In those days, the business model was...
Vilynx: Changing the Face of Video
Why viewers are missing out on great online videos We live in a video world. TV, movies, PCs, tablets and even our smartphones are ever-ready to deliver great and sometimes not so great video content. In the month of November, 2014 alone, there...
New year, new work resolutions
Somehow, it’s already the middle of January. The holidays seem like a distant memory and work is back in full swing. Chances are you made some New Year’s resolutions like eating better, saving money or getting more organized. Most of us do this...
IRIS.TV Integration: Increase Consumption and Retain Audiences Everywhere
Content is king, but the future of TV is about your brand, your audience, and keeping them engaged. As TV becomes more mobile, on-demand, multi-content and multi-platform, competition for the next view is fierce. Video publishers are constantly looking for ways to increase...
Congrats Syfy!
thePlatform sends a big congratulations to our customer, Syfy, on the successful re-launch of their website. We are excited that Syfy chose to upgrade to the mpx Player with their site redesign. The player can accommodate full-length episodes, custom end-cards and loading graphics...
Are your holiday ads happy and bright?
Hard to believe the holiday season is upon us. Time to decorate, cook, celebrate - and shop. You don’t need me to tell you the importance of holiday advertising to major brands. According to the National Retail Federation, holiday sales can account for...
Is radio important for your media placement strategy?
In 2013, the Radio Advertising Bureau (RAB) reported that on-air radio advertising revenue topped $15.8B*, and is growing at a steady rate each year, with $16.1B expected by 2015**. Several top brands account for a significant chunk of this spend, making radio an...
How is the ad distribution business changing?
Advertising delivery has changed dramatically in the last 20 years. Twenty years ago, there were no smartphones or tablets and the Internet was a new business tool. Content was delivered via fax, morning paper, evening news or word of mouth with an inevitable...