What’s Your Five Year Plan?
It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back to the beginning of the year. Remember, way back...
Is radio important for your media placement strategy?
In 2013, the Radio Advertising Bureau (RAB) reported that on-air radio advertising revenue topped $15.8B*, and is growing at a steady rate each year, with $16.1B expected by 2015**. Several top brands account for a significant chunk of this spend, making radio an...
How is the ad distribution business changing?
Advertising delivery has changed dramatically in the last 20 years. Twenty years ago, there were no smartphones or tablets and the Internet was a new business tool. Content was delivered via fax, morning paper, evening news or word of mouth with an inevitable...